122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)
We’re back with the 7th edition of Making Good Book Club! Today me and my book club co-host, Charelle Griffith, talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.
121: Bringing More Creativity Into Our Businesses and Lives with Dr. Marion Piper
In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life.
120: Better Marketing, Bigger Impact
In this week's short episode, I’m going to explain why we spend SO much time talking about marketing… I’ll also give you some foundational first steps that will lead you toward better marketing and making a bigger difference.
119: Simplifying SEO: How to Get Discovered on Search Engines with Mariah Magazine
Consider today’s episode your introduction to SEO – an introduction from SEO expert Mariah of Mariah Magazine who will break it down into easy-to-understand terms so you know where to start.
118: Burnout by Amelia Nagoski and Emily Nagoski (Making Good Book Club #6)
Join me and my book club co-host, Charelle Griffith, for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph.D. We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout, body image, and much more.
117: What to Do About Marketing Overwhelm
Today’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future.
116: Feel-Good Systems That Work with Stacey Miyahara
In this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made. Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) working for you, and more.
115: Showing Your Face, Perfectionism, and Finding the Time [Marketing Q&A]
In this episode, I answer 5 of your marketing questions.
114: The Power of Wholesale with Sarah of Simply Curated
In this episode, I’m joined by the incredible Sarah Hart of Simply Curated. We discuss all things growing your business through wholesale.
113: Hype Yourself by Lucy Werner (Making Good Book Club #5)
Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.
112: Surprisingly Easy Things That Work (from the private podcast!)
This week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen). Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do.
111: How to Get Started with Facebook Ads with Michelle Fernandez
In this episode, Facebook and Instagram ads expert Michelle Fernandez provides an introduction to Facebook ads for small business.
110: How to Stop Getting In Your Own Way + Actually Make It Happen
Today we are tackling a SERIOUSLY big topic: how to stop holding yourself back and how to start ACTUALLY making it happen. In this episode I'm speaking from experience. I have spent A LOT of time getting in my own way, but I've picked up some tips and tricks along the way that I can't wait to share with you today.
109: Implementing 'Profit First' by Mike Michalowicz (Making Good Book Club #4)
Join me and my book club co-host, Charelle Griffith, for the 4th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Profit First’ by Mike Michalowicz. This book flips the traditional model of approaching profit in a really good way. If you really apply this book to your business, it WILL transform your finances and what's possible in your business and life.
108: 4 Cornerstones of a Rock-Solid Marketing Mindset
When I started my business, I completely underestimated the power of mindset. But I’ve become a real believer in something I [now] know to be true: Your mindset creates your results. I’ve come up with a list of the 4 most important components of a marketing mindset that help you create big results in your business, and I’m excited to share them with you in this episode.
107: Are Facebook Groups Right for your Business? with Jessica Erwin
In this episode, Jessie Erwin joins us to talk about how to use Facebook groups to grow your business.
106: 7 Marketing Mistakes to Avoid
In this episode, I share 7 marketing mistakes to avoid.
105: Superfans by Pat Flynn (Making Good Book Club #3)
In this episode, Charelle and I discuss Superfans by Pat Flynn and how to apply it to your small business.
104: How to Get PR Coverage for Your Small Business with Melinda Jackson
In this episode, Melinda Jackson joins us for a conversation around getting PR for your small business.
103: 6 Things I’ve Learned About Launching
I’ve been selling products since I launched Good Sheila in 2017… but it wasn’t until last year that I feel like I finally figured out how to really launch in a way that creates buzz, conversation – and most importantly, results. In this episode, I share 6 things I've learned about launching from my most successful launches.