MG-Alt-Logo.png

Hi.

Welcome to
Making Good, the podcast for small businesses who want to make a big impact.

I’m so glad you’re here!

104: How to Get PR Coverage for Your Small Business with Melinda Jackson

104: How to Get PR Coverage for Your Small Business with Melinda Jackson

Fresh out of ideas? Download my my free PDF with 100 content prompts to use across your content.

My guest today is Melinda Jackson, owner of Melinda Jackson PR. Melinda has over 10 years experience working in PR and takes an untraditional approach that I LOVE. She has worked with both small businesses and award-winning artists and musicians and has a proven track record in helping her clients grow their businesses and careers.

Another reason I’m super excited to bring this episode to you is because Melinda was the January Guest Expert in Making Good Happen, my private membership program. She shared an AMAZING presentation on DIY PR as well as answering questions from all of the members. It was absolute gold, so I *KNOW* you are going to love today’s episode.

In this episode, we discussed:

  • What PR even is

  • How PR can relate to your small business

  • What is traditional PR and how Melinda suggests we do PR differently

  • How to approach getting PR coverage as a small biz

  • Why it’s okay to start small

  • How to know who to contact at places you want to be featured

  • How to write your pitch

  • How to work with influencers,

  • Measuring PR effectiveness

  • ANDDDD more.

For this episode I would really recommend you have out a pen + paper (or re-listen to it when you can take notes) because there is SO MUCH actionable, do-it-now advice in here

I can’t wait for you to listen to this episode.

Links & resources mentioned:

Connect with Melinda:


SHOW NOTES: https://makinggoodpodcast.com/104

INSTAGRAM: https://instagram.com/laurentilden

____________________

🎙More Making Good🎙

  • Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.

  • Let's hang on Instagram. Connect with me @laurentilden.

  • Want 100 Marketing Prompts (for free?) Download the PDF here.

105: Superfans by Pat Flynn (Making Good Book Club #3)

105: Superfans by Pat Flynn (Making Good Book Club #3)

103:  6 Things I’ve Learned About Launching

103: 6 Things I’ve Learned About Launching