103: 6 Things I’ve Learned About Launching
I used to think that launching a product simply meant that it was now available for sale. Build it and they will come, right?
Well… no. Turns out, that’s not how it works.
What it took me a little bit too long to learn is that a product launch that actually generates big results has a lot of planning, effort, and MARKETING involved… long before the product is available to buy.
I took a different approach to launching for the last two things I released into the world, my 2021 Holiday Collection for Good Sheila, and my new membership program, Making Good Happen, and the results really spoke for themselves.
So, today I’ll be sharing the 6 things I learned about launching as a result of doing things pretty differently the last couple of times around.
The 6 things I learned:
The most important part of your launch is the pre-launch
Show everything behind the scenes
Include your audience in your decisions
VIP waitlists work
Get scrappy
Err on the side of too much marketing
P.S. The doors to Making Good Happen open up in March. Want the details?
SHOW NOTES: https://makinggoodpodcast.com/103
INSTAGRAM: https://instagram.com/laurentilden
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