Hey, I’m Lauren! 👋
And I believe that great marketing can change the world.
And especially if that great marketing is done by big-hearted small business owners like you.
Small businesses bring so much magic to the world — through the goods we create, through how we show up in our communities, through how we lead with our values.
If you’re a small business owner, you’re ALREADY making an impact.
I’m here to help you supercharge that impact using the power of great marketing.
Because the more effective marketing you do, the better your business results will be, and the bigger impact you'll be able to make.
ABOUT MAKING GOOD
Making Good is a podcast for people who want a business that makes them money, makes them proud, and makes the world a better place.
This podcast is about two things:
1️⃣ Building a strong small business, and
2️⃣ Using it as a tool for good.
Through solo trainings, expert interviews, with a focus on helping you actually do the thing…
Making Good is here to help you explore building a strong small business that makes a difference.
MY STORY
I teach small business owners how to do better marketing (so they can make a bigger impact). 📈
Here’s why: Great marketing can change the world.
I’m an ex-corporate marketer turned small business owner, podcast host 🎧, and leader of the best dang community of small biz owners ever (truly). 💛
In 2017, I left my corporate role as a marketing director and opened up a small paper goods business. It’s been a wonderfully messy, winding road, but these days I:
lead a membership community of incredible small business owners (Making Good Happen)
host a podcast (Making Good)
still run my product-based business, just for fun(Good Sheila)
I also owned a Seattle retail store for 5 years in the middle there, but sold it in 2024 (Station 7)
teach small business owners how to effectively market their businesses
Through all of this, I combine two of my great loves — my love of (and expertise in) marketing and the magic of small business.
THE GOOD STUFF
CLOSE TO MY HEART 💖 racial justice, LGBTQ equality and representation, mental health awareness, animal welfare, environmental preservation, supporting small and local business, and using business as a tool for good.
I LOVE TO 🌿 travel, read, listen to podcasts, give baths to my houseplants, take on ambitious baking projects, pick up new creative hobbies - and (let’s be honest) work 🥰
I LIVE IN 🌊 Seattle, by the water with my partner Kate, and our young kiddos, Casey and Mari.
MY FAVES
MARKETING PLATFORM: Email marketing!
HOUSEPLANT: Pothos
PERSONAL GROWTH BOOK: Mindset by Carol Dweck
PODCAST: ANYTHING true crime
COLOR: Yellow (or really anything except purple!)
TRAVEL DESTINATION: Lake Atitlán in Guatemala
ART SUPPLIES: Arches cold press watercolor paper