For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.

If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.

We’ll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we’ll tackle common fears like “I’m not techie enough” and “I don’t want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).

Whether you’re brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn’t just a tool; it’s your small business superpower. Let’s unlock it together!

Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃

Today's conversation is a permission slip to take the pressure off. Two marketing pros share their controversial take on batching (spoiler: one of them doesn't do it!), their favorite time-saving tools, and why doing something is always better than doing nothing. If you've been craving a more realistic approach to marketing your business, you're going to love this one.

Clem Holman of Honeybee Social and Kryshla Salaris of Shall We Social are two seasoned marketing coaches who specialize in practical, no-fluff strategies. We discuss how to approach content marketing in a way that feels good, without the pressure of being everywhere at once.

The book tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.” Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment, we were able to translate her more corporate-employee-centered advice into useful tips for small business owners. It turned out there was actually a lot of value in the book for our community! Together, we explore Fineman’s advice on what she calls “qualified quiet,” share our key takeaways on the value of self-promotion and reflect on how to apply these lessons in an authentic way for you.

15-Minute Marketing: The Summit is officially LIVE! 🎉

I’m hosting a free, totally virtual week-long event, and  you’re invited.  Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes.

Here's what’s in store each day:

• After Day 1, you’ll know how to create a magnetic, memorable brand.

• After Day 2, you'll have new strategies to get your brand SEEN.

• After Day 3, you’ll be able to plan, create, and repurpose content better and faster.

• After Day 4, you’ll learn powerful, simple ways to boost sales and conversions.

• After Day 5, you'll be equipped to manage marketing with confidence and ease.

Each day’s sessions are free for 24 hours, so don’t wait—grab your ticket now and dive into today’s content before it’s gone. You can get all the details at makinggoodpodcast.com/summit

Marketing really can be easy, clear, and effective. This event will show you how.

Again, it’s happening right now at makinggoodpodcast.com/summit. Get your free ticket now.

Mentioned in this episode:

• 🎟️ Get your free ticket here and listen before today's sessions expire.

I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on.

In this episode, I interview Kristina Bartold, social media marketing coach and founder of The Social Snippet. We talk about the power of building community on social media, working smarter (not harder), and how to focus on platforms that truly matter for your business. Kristina also shares her tips on finding your ideal client and why authenticity is key to social media success.

Happy Halloween everyone! In celebration of my absolute favorite holiday, we’re airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently…

Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes!

With 45,000 followers lost overnight, Jumer shares how he’s bouncing back, rebuilding his presence, and shifting his focus to help a broader range of online entrepreneurs. We dive into the importance of security for your social accounts, the power of owning your email list, and the mindset needed to turn a catastrophe into a growth opportunity.

I’m popping in here with something so special today. I've been keeping a secret from you and I am so, so, so excited to finally spell the beans.

So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing. Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with.

If you're tired of feeling like you're constantly behind on marketing, this is for you.

Each session is just 15 minutes. No fluff, no hour long lectures, no long sales pitches. Every speaker delivers one simple impactful action step you can go put into practice right away.

And guess what? This event is totally free. The summit runs from November 11th to 15th.

If you'd like to read more about each session and see all of our amazing speakers, go to makinggoodpodcast.com/summit, (also linked below) and you can see everything.

Caitlin of Caitie Means Business joins me to talk about OCD, mental health, and how these experiences shape her work as a website designer for service-based businesses. We explore our personal journeys with OCD and discuss its impact on life and business, offering insight into navigating entrepreneurship with a neurodivergent brain.

In this episode, Caitlin from Caitie Means Business explains the importance of digital accessibility and how small business owners can make their websites more inclusive. She shares practical tips to ensure your online content serves a wider audience and discusses the business payoff of investing in accessibility.

Though this book wasn’t exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it’s really not a “how-to” guide—it’s more about understanding the history and philosophy of productivity, and then finding ways to apply those principles in your own life.

We discuss Newport’s core principles, such as focusing on fewer tasks, working at a natural pace, and obsessing over quality. The conversation also explores issues like "pseudo productivity"—working for the sake of visibility rather than meaningful outcomes—and how to navigate the slow productivity movement as a business owner.