Feeling buried by your to-do list? Discover a refreshing take on productivity with Four Thousand Weeks by Oliver Burkeman. Listen in for mindset shifts and practical tips!
Welcome to
Making Good, the podcast for small businesses who want to make a big impact.
I’m so glad you’re here!
Feeling buried by your to-do list? Discover a refreshing take on productivity with Four Thousand Weeks by Oliver Burkeman. Listen in for mindset shifts and practical tips!
Planning for 2025? This workshop-style episode will guide you through reflecting on 2024, dreaming big, and creating actionable goals that actually get done.
Looking to reflect on 2024 and set up a powerful plan for 2025? In this episode, I guide you step-by-step through a Year in Review, helping you celebrate your wins, learn from your challenges, and create an intentional path forward.
Meta Options:
Reflect, celebrate, and plan for 2025 with this Year in Review guide for entrepreneurs.
Discover how a Year in Review can fuel your growth and clarify your goals for the new year.
Step into 2025 with intention—learn how to conduct a powerful Year in Review for your business.
For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.
If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.
We’ll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we’ll tackle common fears like “I’m not techie enough” and “I don’t want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).
Whether you’re brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn’t just a tool; it’s your small business superpower. Let’s unlock it together!
Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃
Today's conversation is a permission slip to take the pressure off. Two marketing pros share their controversial take on batching (spoiler: one of them doesn't do it!), their favorite time-saving tools, and why doing something is always better than doing nothing. If you've been craving a more realistic approach to marketing your business, you're going to love this one.
Clem Holman of Honeybee Social and Kryshla Salaris of Shall We Social are two seasoned marketing coaches who specialize in practical, no-fluff strategies. We discuss how to approach content marketing in a way that feels good, without the pressure of being everywhere at once.
The book tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.” Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment, we were able to translate her more corporate-employee-centered advice into useful tips for small business owners. It turned out there was actually a lot of value in the book for our community! Together, we explore Fineman’s advice on what she calls “qualified quiet,” share our key takeaways on the value of self-promotion and reflect on how to apply these lessons in an authentic way for you.
15-Minute Marketing: The Summit is officially LIVE! 🎉
I’m hosting a free, totally virtual week-long event, and you’re invited. Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes.
Here's what’s in store each day:
After Day 1, you’ll know how to create a magnetic, memorable brand.
After Day 2, you'll have new strategies to get your brand SEEN.
After Day 3, you’ll be able to plan, create, and repurpose content better and faster.
After Day 4, you’ll learn powerful, simple ways to boost sales and conversions.
After Day 5, you'll be equipped to manage marketing with confidence and ease.
Each day’s sessions are free for 24 hours, so don’t wait—grab your ticket now and dive into today’s content before it’s gone. You can get all the details at makinggoodpodcast.com/summit
Marketing really can be easy, clear, and effective. This event will show you how.
Again, it’s happening right now at makinggoodpodcast.com/summit. Get your free ticket now.
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🎟️ Get your free ticket here and listen before today's sessions expire.