A Super Honest Take on Mindset, Mistakes, and Marketing with Leah Yard

Mar 12

Mar 12 A Super Honest Take on Mindset, Mistakes, and Marketing with Leah Yard

“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”
- Leah Yard

In this episode, I sat down with Leah Yard—a designer, business owner, and podcast host with an incredible story. After growing up on an isolated lighthouse island and dropping out of high school, Leah worked entry-level jobs for over a decade before launching her jewelry brand, Leah Yard Designs, in 2013. Despite feeling like an outsider in the fashion industry, Leah learned to embrace her story—and it transformed her business. Now, through her podcast Voted Least Likely, she’s helping other entrepreneurs feel less alone by sharing the real, unglamorous side of business.

We talked about everything from overcoming imposter syndrome and building a growth mindset to practical tips for email marketing, storytelling, and connecting with customers at events. This conversation is a must-listen for anyone navigating the ups and downs of running a small business.

Just SOME of the magic we covered in this episode:

Leah’s journey from growing up on a lighthouse island to building a successful jewelry business
How embracing her story transformed her brand
The importance of building a growth mindset in business
Practical tips for growing an email list through in-person events
How Leah balances running a product-based business and hosting a podcast
The value of authentic storytelling in building customer relationships
Why failure is a necessary step toward success

Links and resources mentioned: