Funnelizing: The Key to Making Sales from Your Strategy
If your marketing feels like you’re spinning your wheels and not seeing results, the problem might be your strategy—or lack of one.
Most small business owners are doing a decent amount of marketing, but without a clear path that moves potential customers from finding you → trusting you → buying from you.
That’s where a marketing funnel comes in.
In this episode, I’m pulling back the curtain on how to create a simple, effective marketing funnel that guides people through the three key stages of a sale: discovery, trust, and conversion.
You’ll learn:
➡️ Why most marketing strategies fall short
➡️ How to use email marketing to build relationships and make sales
➡️ The secret to using calls to action (CTAs) to move people through the funnel
➡️ Why social media isn’t enough—and where to focus instead
If you’ve ever felt like your marketing isn’t leading to sales—or like you’re constantly creating content with nothing to show for it—this episode is for you.
Tune in and learn how to funnelize your strategy for better results!
🔑 Key takeaways:
👉 A marketing funnel intentionally guides potential customers from discovery → trust → conversion.
👉 Social media is a discovery tool—but the goal should be to get people onto your email list.
👉 Email marketing is the best way to build trust and relationships.
👉 About 20% of your content should directly ask for the sale.
👉 Without clear CTAs, people won’t take action—tell them what to do next!
📌 Links and resources:
Episode 249: How to Not Be Invisible (10 Ways to Get Discovered)
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