104: How to Get PR Coverage for Your Small Business with Melinda Jackson
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My guest today is Melinda Jackson, owner of Melinda Jackson PR. Melinda has over 10 years experience working in PR and takes an untraditional approach that I LOVE. She has worked with both small businesses and award-winning artists and musicians and has a proven track record in helping her clients grow their businesses and careers.
Another reason I’m super excited to bring this episode to you is because Melinda was the January Guest Expert in Making Good Happen, my private membership program. She shared an AMAZING presentation on DIY PR as well as answering questions from all of the members. It was absolute gold, so I *KNOW* you are going to love today’s episode.
In this episode, we discussed:
What PR even is
How PR can relate to your small business
What is traditional PR and how Melinda suggests we do PR differently
How to approach getting PR coverage as a small biz
Why it’s okay to start small
How to know who to contact at places you want to be featured
How to write your pitch
How to work with influencers,
Measuring PR effectiveness
ANDDDD more.
For this episode I would really recommend you have out a pen + paper (or re-listen to it when you can take notes) because there is SO MUCH actionable, do-it-now advice in here
I can’t wait for you to listen to this episode.
Links & resources mentioned:
Small business Melinda recommends: Edge of Urge
Book recommendation:
Daring Greatly by Brené Brown
Attached by Amir Levine and Rachel Heller
Connect with Melinda:
SHOW NOTES: https://makinggoodpodcast.com/104
INSTAGRAM: https://instagram.com/laurentilden
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