107: Are Facebook Groups Right for your Business? with Jessica Erwin
When we think about marketing our businesses on Facebook, we often focus on things like Facebook business pages and Facebook ads.
But today, we’re exploring a whole different marketing opportunity on Facebook:
Facebook groups!
In this episode, we’re joined by business strategist Jessica Erwin for a conversation all around Facebook groups.
Jessica is a purpose-led business mentor and strategist, helping small business owners leverage their passion and skills to build a profitable and sustainable business. She has owned and run multiple businesses and has 15+ years of experience as a multi-business owner with extensive knowledge in both online and brick & mortar.
Today’s episode is all about Facebook groups, and specifically - how we can use Facebook groups to grow our businesses.
In this episode, we discussed:
What kinds of businesses are good fits to run Facebook groups?
How to create a strategy for your Facebook group
How to create a Facebook group that is exciting to your audience and feels like a destination?
The power of collaborations?
How to build community and grow your business in Facebook groups you’re a member in (not the leader)
How to optimize your bio and profile on Facebook (and why this is relevant to Facebook groups)
And much more.
If you’ve ever considered using Facebook groups in your marketing but aren’t sure where to start… this episode is for you.
Links and resources mentioned:
Book recommendation: Atomic Habits by James Clear
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