122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)
We’re back with the 7th edition of Making Good Book Club!
My book club co-host, Charelle Griffith, and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.
In this episode, we talk about:
The power of story and why it’s so useful as marketers
The universal elements of powerful stories
The power of simplicity
Who the true hero of your brand’s story is
How to apply all of this to small business
Some immediate next steps
And more
From the episode:
4 Simple Ways to Make Your Marketing More Persuasive, interview with Ryan Deiss
THIS BOOK: Building a Storybrand: Clarify Your Message so Customers Will Listen by Donald Miller
NEXT MONTH: We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
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More Making Good Book Club:
Making Good Book Club #6: Burnout by Amelia Nagoski and Emily Nagoski
Get to know Charelle in episode 87
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