MG-Alt-Logo.png

Hi.

Welcome to
Making Good, the podcast for small businesses who want to make a big impact.

I’m so glad you’re here!

122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)

122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)

We’re back with the 7th edition of Making Good Book Club!

My book club co-host, Charelle Griffith, and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.

In this episode, we talk about:

  • The power of story and why it’s so useful as marketers

  • The universal elements of powerful stories

  • The power of simplicity

  • Who the true hero of your brand’s story is

  • How to apply all of this to small business

  • Some immediate next steps

  • And more

From the episode:

Connect with us on Instagram

More Making Good Book Club:

🎙More Making Good🎙

  • Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.

  • Let's hang on Instagram. Connect with me @laurentilden.

  • Want 100 Marketing Prompts (for free?) Download the PDF here.

Note: We’ve shared affiliate links for the books — using these links helps support Making Good!

123: How to Get Other People to Share Your Content [From the Private Podcast]

123: How to Get Other People to Share Your Content [From the Private Podcast]

121: Bringing More Creativity Into Our Businesses and Lives with Dr. Marion Piper

121: Bringing More Creativity Into Our Businesses and Lives with Dr. Marion Piper