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Making Good, the podcast for small businesses who want to make a big impact.

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111: How to Get Started with Facebook Ads with Michelle Fernandez

111: How to Get Started with Facebook Ads with Michelle Fernandez

Today’s episode is with Facebook and Instagram ads strategist Michelle Fernandez. Michelle’s agency runs Facebook ads for everyone from local small businesses to multiple 7-figure business owners.

Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. I’m thrilled to have her on the show today to share some of her Facebook wisdom.

In this episode, we discussed:

  • Why small businesses might want to consider Facebook and Instaragm ads

  • What types of campaigns to run/

  • Where to start with Facebook advertising

  • What is re-targeting

  • How to test things out

  • Precision targeting

  • How to see the ads OTHER PEOPLE are running

  • What makes a good ad, and much much more.

This episode is SUPER tactical, and I can’t wait for you to hear it.

Links & resources mentioned:

Connect with Michelle:

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  • Want 100 Marketing Prompts (for free?) Download the PDF here.

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112: Surprisingly Easy Things That Work (from the private podcast!)

110: How to Stop Getting In Your Own Way + Actually Make It Happen

110: How to Stop Getting In Your Own Way + Actually Make It Happen