86: Influencer Marketing for Small Businesses with Charmaine Charmant
In this episode, I’m joined by fashion influencer Charmaine Charmant for a discussion around influencer marketing for small businesses.
85: How I'm Approaching End-of-Year Marketing Planning
In this episode, we discuss how to plan for your end-of-year marketing.
84: The Power of Local with Sarah Frost
My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more.
83: How to Find Your Calling
Your calling, your why, your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling, why it’s important to find it, and most importantly HOW to actually find it. I’ll share what some of the world’s leading thinkers in productivity, motivation and business have to say on this topic, and then I’ll also share some of my own experiences.
82: Email Marketing for e-Commerce + Planning for Q4
Want to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria, email strategist with a focus on automation. We discussed why it's important not to depend on social media, where to start when it comes to email marketing, the difference between scheduled and automated emails, the email automations you should consider adding, how to plan for Q4, and more.
81: 8 Places to Meet Small Biz Friends
Building a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner.
80: Launching 101 (+ Why Launching Is For YOU) with Shannon Vonderach
Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy, we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners.
79: One Simple Exercise to Help You Write Better Marketing Content (+ Bonus Tips)
In episode 79, I share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write.
78: How to Approach Content Creation with Taryn Rachelle
In this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention.
77: Getting More Engagement, Sharing Product Photos, + Discounts [Marketing Q&A]
In this episode, I’m answering 4 marketing questions submitted via Instagram (connect with me @laurentilden!)
76: Efficient Content Creation with Katie Guenther
In this episode, email marketing strategist Katie Guenther joins me for a conversation about getting efficient with your content creation, email marketing, and repurposing.
75: The 5 Stages of the Customer Journey
In this episode, we discuss the 5 stages of the customer journey: awareness, interest, purchase, delight and loyalty.
74: Elevating Your Voice (+ Breaking Rules) with Kami Guildner
In this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message.
73: Marketing With Heart: 15 Prompts for Heart-Centered Content
In this episode, I share 15 prompts for creating heart-centered marketing.
72: How to Use Instagram (Mindfully) to Grow Your Biz in Less Time with Chris Emmer
In this replay episode, we talk about how to get more results from Instagram in less time.
71: How to Do Good Through Your Small Biz (REPLAY!)
In this episode, we talk about 10 ways your small business ca make a positive impact on the world.
70: 3 Simple Steps to Managing Your Business Finances (+ Doing More Good) with Stephanie Skryzowski
In today’s episode, I’m joined by Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting. We’re going to talk about managing your business finances (and having some FUN in the process), and how having a strong financial foundation is tied with your ability to make an impact. It’s a REALLY good one.
69: Added Value: The Foundation of My Marketing Strategy
Today’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples.
68: Building a Magnetic Brand (+ Getting Scrappy) with Natalie Swan
In this conversation, I'm joined by brand strategist Natalie Swan for a discussion about creating magnetic marketing and getting scrappy. We covered topics including: brand strategy, magnetic marketing, actions you should take today, the role of marketing in doing good, and much more.
67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset)
Our mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, I’m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination, making an impact, comparison, and much more.