75: The 5 Stages of the Customer Journey
DOWNLOAD: Download the free customer journey workbook that goes with this episode.
If you have a business, you have a customer journey.
That’s right: Like it or not, you ALREADY HAVE a customer journey.
The question isn’t, do I need a customer journey?
The question is, are you going to spend some time thinking about and optimizing your customer journey for the best possible business results?
In this episode, we discuss:
What a customer journey is
The stages of a customer journey (I share a map specifically for product-based businesses)
Most importantly, how to build a customer journey that attracts customers, treats them well, and creates loyalty for your brand.
The 5 stages of the customer journey:
Awareness
Consideration
Purchase (the journey does not end here!)
Delight
Loyalty
For a visual companion to this episode, download the customer journey PDF worksheet which will walk you through each stage in depth and give you some space to think about responses.
INSTAGRAM: https://instagram.com/laurentilden
SHOW NOTES: https://makinggoodpodcast.com/75
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