68: Building a Magnetic Brand (+ Getting Scrappy) with Natalie Swan
Let’s talk about magnets.
I did not retain ANY of my high school (middle school?) science class knowledge, so I just googled, “how does a magnet work?”
It turns out that a magnet is something that produces a magnetic field.
For most of us, 🌟THE DREAM RESULT 🌟 of our marketing efforts is this:
Do marketing that attracts your ideal audience… without you having to go chasing after them.
In other words… the dream result is that our marketing magnetically attracts our ideal audience to us.
This episode is all about doing MAGNETIC in marketing… without fancy tools or spending money you don’t have.
My guest today is my friend and brilliant marketer Natalie Swan, a brand strategist with over 10 years of marketing experience.
In our chat, we talked about:
What is brand strategy? Why is having a brand strategy important? How can we create a brand strategy?
You talk a lot about scrappy marketing. What does that mean? What is the power in getting scrappy?
What is magnetic marketing?
The role of marketing in doing good in the world
An important marketing step every business owner can do TODAY
And much more
Natalie really knows her stuff. Don’t miss this episode, friend!
Links & resources from Natalie:
Free Workshop: How to Attract Ideal Clients Who Can Pay for Your Services
Business Natalie admires: Scoop Marketplace
Book recommendation: How to Win Friends and Influence People by Dale Carnegie
Natalie on social:
Other links & resources:
Free workbook to generate tons of content ideas
Join the Good Business Community
Connect with me on Clubhouse @laurentilden
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