72: How to Use Instagram (Mindfully) to Grow Your Biz in Less Time with Chris Emmer
Hey friends! I’m taking a couple of weeks off releasing new episodes, so I thought I’d share one of my favorite interviews, with my friend Chris Emmer… talking all about using Instagram mindfully.
Here’s what I wrote in the original show notes:
One of the most popular episodes I’ve done so far on this podcast is episode 5, which is an interview with Chris Emmer about using Instagram to grow your business and also do good in the world.
Well, marketing is about listening to what your audience wants, and I think it’s safe to say that my audience is interested in learning about Instagram.
And so, Chris is back, but this time with a slightly different focus -- on how we can set healthy boundaries with social media, get super strategic, and see more results in less time.
The bonus for me is that Chris is one of my favorite business owners and I love any chance I get to pick her clever brain.
Chris is the founder of Mindful Social Co and the Mindful Social Club, a group program that helps biz owners connect with the right audience on Instagram without being online 24/7. I love Chris’ approach to social media SO SO much. It’s about providing value, being strategic, and getting more results with less mindless scrolling.
In this episode, we talk about:
Chris answer the magic question: How can we increase our results AND spend less time on social media?
How social media can be harmful
How Chris’ life has changed since she set some boundaries with social media
How you ACTUALLY change your social media behavior (Chris has a 5-step process)
Why content buckets are important
Where to find your ideal customer on Instagram
Chris walks us through a quick exercise to set up a posting schedule and themed days for stories
And more.
Links and Resources Mentioned:
Screen time tools:
iPhone: Screen Time and Down Time
Non iPhone: Break Free app
Mindful Social Club (use my code LAUREN10 for a discount on your first month!)
Business Chris recommends: The Leveraged Practice
Book Chris recommends: Women Who Run with Wolves by Dr. Clarissa Pinkola Estés
Connect with Chris
Instagram: @mindfulsocialco
INSTAGRAM: https://www.instagram.com/makinggoodpodcast/
SHOWNOTES: https://www.makinggoodpodcast.com/72
VIEW EPISODE TRANSCRIPT
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