86: Influencer Marketing for Small Businesses with Charmaine Charmant

Have you ever thought about working with an influencer but felt like your small business was too small? Or maybe you didn’t know where to start?

This episode is for you!

My guest is the incredible Charmaine Charmant, a fashion influencer based in New York. Charmaine pulls back the curtains and shares all of her influencer expertise.

We discuss:

  • What is influencer marketing

  • Why now is a good opportunity to work with influencers… even as a very small business

  • Why an influencer’s number of followers matters less than engagement

  • How to find the right influencers

  • What it looks like to work with an influencer

  • How to become a content creator or influencer yourself

  • How to build community with your audience

  • And more

Links and resources mentioned:

Charmaine’s Books

INSTAGRAM: https://instagram.com/laurentilden

SHOW NOTES: https://makinggoodpodcast.com/86

COMMUNITY: https://makinggoodpodcast.com/community

VIEW EPISODE TRANSCRIPT
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87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith)

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85: How I'm Approaching End-of-Year Marketing Planning