86: Influencer Marketing for Small Businesses with Charmaine Charmant
Have you ever thought about working with an influencer but felt like your small business was too small? Or maybe you didn’t know where to start?
This episode is for you!
My guest is the incredible Charmaine Charmant, a fashion influencer based in New York. Charmaine pulls back the curtains and shares all of her influencer expertise.
We discuss:
What is influencer marketing
Why now is a good opportunity to work with influencers… even as a very small business
Why an influencer’s number of followers matters less than engagement
How to find the right influencers
What it looks like to work with an influencer
How to become a content creator or influencer yourself
How to build community with your audience
And more
Links and resources mentioned:
Book recommendation from Charmaine: Girl Boss by Sophia Amoruso
Small business Charmaine admires: Hairapy by Jé
Connect with Charmaine
Charmaine’s Books
5-Minute Gratitude Journal for Teen Girls: Reflect, Give Thanks and Find Joy
Empowered: A Journal for Teen Girls: Reflective Prompts to Inspire a Confident You
INSTAGRAM: https://instagram.com/laurentilden
SHOW NOTES: https://makinggoodpodcast.com/86
COMMUNITY: https://makinggoodpodcast.com/community
VIEW EPISODE TRANSCRIPT
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