82: Email Marketing for e-Commerce + Planning for Q4

What if I told you there was a tool you could use to build stronger relationships and generate more sales…. without lifting a finger?

That is the power of email marketing, and specifically, email automations.

My guest for this episode is Kris Daria, an email strategist who specializes in automations.

Add this episode to your list of “can’t-miss” episodes. Seriously.

In our conversation, we discussed:

• Why it’s important not to depend on social media

• Where to start when it comes to email marketing

• The difference between scheduled and automated emails

• The email automations every e-Commerce brand should think about implementing

• How to make an email marketing plan

• How to plan for Q4

• Apple’s ios14 update and how that affects email marketing data

• The importance of creating accessible content

• And much more

Links and resources mentioned:

• Free resources from Kris

• Small business Kris admires: Truvani

• Book recommendations: Profit First for e-Commerce Sellers by Cyndi Thomason and Do Less by Kate Northrup

• Habilitas Foundation

• Otter.ai

• Connect with Kris

  • Website

  • Instagram

INSTAGRAM: https://instagram.com/laurentilden

SHOW NOTES: https://makinggoodpodcast.com/82

COMMUNITY: https://makinggoodpodcast.com/community

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