Lauren Tilden Lauren Tilden

82: Email Marketing for e-Commerce + Planning for Q4

Want to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria, email strategist with a focus on automation. We discussed why it's important not to depend on social media, where to start when it comes to email marketing, the difference between scheduled and automated emails, the email automations you should consider adding, how to plan for Q4, and more.

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Lauren Tilden Lauren Tilden

81: 8 Places to Meet Small Biz Friends

Building a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner.

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Lauren Tilden Lauren Tilden

80: Launching 101 (+ Why Launching Is For YOU) with Shannon Vonderach

Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy, we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners.

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Lauren Tilden Lauren Tilden

69: Added Value: The Foundation of My Marketing Strategy

Today’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples.

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Lauren Tilden Lauren Tilden

67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset)

Our mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, I’m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination, making an impact, comparison, and much more.

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Lauren Tilden Lauren Tilden

65: The Exact Tools I Use to Keep My Business Running Smoothly

When you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking around, and experimentation. And because there’s no ONE way to do it, I LOVE seeing the behind the scenes of how other people run their businesses. And specifically -- what tools are they using to help them get stuff done? I often get questions about the different tools I use to run my various businesses, so today I thought I’d share the specific online tools I use to keep my business running and organized, and to market it as effectively as possible.

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Lauren Tilden Lauren Tilden

64: How to Reduce Waste + Be Kinder to the Earth with Moji Igun

If you want to have a more sustainable business that is kinder to the earth, but you’re not quite sure how to approach it…. this episode has the answers you need. My guest today is with zero waste consultant Moji Igun, and we’re going to be talking all about how no matter where you're starting from, your business can reduce your environmental impact through a Zero Waste mindset.

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Lauren Tilden Lauren Tilden

63: How to Stick With It

In this episode, I'm sharing what I've learned about sticking with it and keeping consistent through the ups, downs and plateaus of small business. I share my 8 suggestions for keeping on track and provide examples along the way.

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