66: Mindful Marketing with Amie Finlayson
When it comes to your marketing…
😱 You don’t have to “agitate” pain points.
😱 You don’t have to create FOMO.
😱 You don’t have to resort to trickery.
Your marketing can (and in my opinion: should!) feel GOOD to you, and to your ideal customers.
Today’s episode is all about mindful marketing, and I am so thrilled to be joined by online business strategist (and mindful marketing PRO) Amie Finlayson.
Amie is an online business strategist for service providers, marketers and course creators. She teaches small business owners how to structure their businesses in a feel-good way and to do ethical, effortless and effective marketing.
In this conversation, we discussed:
Definition of mindful marketing
The opposite of mindful marketing (sometimes called bro marketing)
Some examples of marketing and business tactics we might consider as unethical
The role of ethics in pricing (specifically payment plans and “charm pricing”)
How to make a mindful marketing plan
The role of transparency in mindful marketing and mindful business
Much more
Amie is SO knowledgeable and thoughtful, and I knjow you’re going to love this episode.
Links and resources mentioned:
Amie’s podcast: Good Authority
Business Amie admires: Rachel Rodgers of Hello Seven
Book recommendation: The Infinite Game by Simon Sinek
Connect with Amie
SHOW NOTES: https://makinggoodpodcast.com/66
INSTAGRAM: https://instagram.com/laurentilden
VIEW EPISODE TRANSCRIPT
____________________
🎙More Making Good🎙
Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.
