Lauren Tilden Lauren Tilden

69: Added Value: The Foundation of My Marketing Strategy

Todayā€™s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples.

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Lauren Tilden Lauren Tilden

67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset)

Our mindset can be our greatest asset and closest allyā€¦. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, Iā€™m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination, making an impact, comparison, and much more.

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Lauren Tilden Lauren Tilden

65: The Exact Tools I Use to Keep My Business Running Smoothly

When you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking around, and experimentation. And because thereā€™s no ONE way to do it, I LOVE seeing the behind the scenes of how other people run their businesses. And specifically -- what tools are they using to help them get stuff done? I often get questions about the different tools I use to run my various businesses, so today I thought Iā€™d share the specific online tools I use to keep my business running and organized, and to market it as effectively as possible.

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Lauren Tilden Lauren Tilden

64: How to Reduce Waste + Be Kinder to the Earth with Moji Igun

If you want to have a more sustainable business that is kinder to the earth, but youā€™re not quite sure how to approach itā€¦. this episode has the answers you need. My guest today is with zero waste consultant Moji Igun, and weā€™re going to be talking all about how no matter where you're starting from, your business can reduce your environmental impact through a Zero Waste mindset.

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Lauren Tilden Lauren Tilden

63: How to Stick With It

In this episode, I'm sharing what I've learned about sticking with it and keeping consistent through the ups, downs and plateaus of small business. I share my 8 suggestions for keeping on track and provide examples along the way.

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Lauren Tilden Lauren Tilden

62: The Magic of Pinterest for Small Business with Renee Dick

In this episode, Pinterest expert Renee Dick joins me for a conversation about how to use Pinterest to generate traffic and sales for your small business. We discuss about how to get set up on Pinterest, the role of keywords, the parts of your Pinterest profile to optimize, Renee's weekly Pinterest routine, and much more.

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