55: 3 Essential Questions to Answer for Better Marketing
As small business owners, there is SO MUCH TO DO, that often we find ourselves doing the urgent, time-sensitive tasks first... and never really getting the chance to sit down and do the more strategic work.
Like REALLY thinking through what we have to offer, how we’re different, and who we’re creating our products for.
In this conversation, we discuss the three essential questions to answer in order to level up your marketing:
Who is your ideal customer?
What do you have to offer?
What makes you different?
In the episode, I provide a couple of formulas for a value proposition statement that I promised to share here:
I help [ideal customer] do [the benefit to your ideal customer] by doing [how you help/what you offer].
I make [what you offer/how you help] for [ideal customer] so they can [benefit to your customers’ lives].
Join the free community for further discussion: Good Business Community
Links and resources mentioned:
Steve Blank’s value proposition formula
Marketing expert Micah Larsen
My plant-inspired stationery, Good Sheila
INSTAGRAM: https://instagram.com/laurentilden
SHOW NOTES: https://makinggoodpodcast.com/episodes/55
VIEW EPISODE TRANSCRIPT
____________________
🎙More Making Good🎙
Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.
