59: How to Get Started with Email Marketing

Email marketing is the love of my life.

Sorry, Kate, but it’s true….

…at least when it comes to marketing, NOTHING beats email.

In this episode, I’m going to do my best to CONVINCE you of the power of email marketing… and then give you some simple instructions for getting your email marketing set up RIGHT.

In this conversation, I share:

• My email marketing philosophy

• How email marketing works in general

• The importance of permission in email marketing

• How to get people to sign up for your email list

• Creating an email marketing approach

• What to say in your emails

• Finishing, sending and evaluating your emails

Links & resources mentioned:

• Other related episodes:

  • How to Write Effective Emails

  • 9 Rules of Business Writing

• Free resource: What to Say (Content Creation Guide)

• Free Good Business Facebook community

• Email Service Providers mentioned:

  • Klaviyo

  • MailChimp

  • MailerLite

  • FloDesk

  • ConvertKit

  • ActiveCampaign

SHOW NOTES: https://makinggoodpodcast.com/59

INSTAGRAM: https://instagram.com/laurentilden

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