My guest for this episode is Hype Yourself by Lucy Werner, and in this episode, we discuss how to effectively pitch your business for PR opportunities.

In this episode, we’re talking about Big Magic by Elizabeth Gilbert. We talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more.

Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling?? Create a plan. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later on.

In this episode, Suze Chadwick and I talk about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Suz really knows her stuff and she shares so much gold in this conversation. I’m so thrilled to share it with you.

Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever reason. I think today’s episode will convince you otherwise.

If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work.

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan.

In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Language, the case for emojis and exclamation marks, communication differences by gender, generation and culture and much, much more.

My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest.

In today's episode, part 2 of this 2-part series, I host four MORE of my favorite small business owners to talk about planning for Q4, specifically how they're planning their marketing for Q4.

Today's episode is a panel discussion with some incredible small business owners who are here to share their hard-earned experience, advice and wisdom with you, all about planning for Q4 in order to not only thrive in their business, but in their personal lives as well. Featuring Irene of Rex Made This, Dani of Imperfectly Tidy, Linda of Lulumière, and Ali of Wild Clementine Co.

Raise your hand if you find social media overwhelming. (I'm raising mine!)

Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more.

In this episode, we talk about how to stand out in your marketing.

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield.

This is a book that I read years and years ago and I honestly think about one key takeaway from this book ALL THE TIME (hint: it's the concept of resistance). In this book club episode, we talk about the concept of resistance and how it relates to creativity, how to overcome it, how to approach your creative work as a pro, and much more. 

Today, we’re talking about rules. And specifically, how and why to break them.

This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas.

Starting today, the doors to the Making Good membership program are OPEN! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate inspiration and where to put ideas after they materialize in our thoughts.

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners.

“Your brand is your business’s biggest asset.” - B, Powerhouse Brand Studio

My guest for today’s episode is B of Powerhouse Brand Studio. B is a brand and business strategist who works with impact-driven women to build brands that attract and convert their audiences. She does this through her signature POWER model, which we talk about in this episode.

In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business.

Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails.