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Welcome to
Making Good, the podcast for small businesses who want to make a big impact.

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143: How to Bring *YOU* Into Your Brand with Suz Chadwick

143: How to Bring *YOU* Into Your Brand with Suz Chadwick

Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick. 

In this episode, Suze and I talk about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Suz really knows her stuff and she shares so much gold in this conversation. I’m so thrilled to share it with you.

Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever reason. I think today’s episode will convince you otherwise.

Links & Resources mentioned:

Big Magic by Elizabeth Gilbert

One Girl non-profit supporting women and girls in Sierra Leone

Yalari non-profit supporting indigenous girls in Australia

Connect with Suz:

  • Instagram: @suzchadwick

  • Website: suzchadwick.com

In this episode, we discussed:

  • What is a personal brand?

  • How are personal brands relevant to people whose brands are about a product or who may not currently be the "face" of their brand?

  • What kinds of businesses are/aren't a good fit for a personal brand?

  • What kind of activities build a personal brand? What goes into your approach?

  • How do you decide what kinds of activities to focus on when it comes to building your personal brand?

  • Suz best tips for creating a magnetic brand

  • And more…

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144: Let's Plan Your End-of-Year Marketing

144: Let's Plan Your End-of-Year Marketing

142: Do You Struggle with Following Through? (this one's for you!)

142: Do You Struggle with Following Through? (this one's for you!)