144: Let's Plan Your End-of-Year Marketing
Can you all believe 2022 is wrapping up in just two months??
Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling??
Create a plan.
In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later on.
And! Because I love a good calendar. I’ve put together a workbook that goes along with today’s episode. This workbook is basically a series of calendars – both monthly and weekly – that you can use to create your marketing plan using the steps in today’s episode.
To download that (for free, of course), head to makinggoodpodcast.com/2022.
Here are the steps we’re going to walk through in this episode:
Do some due diligence on what has worked in the past
Set revenue goals
Marketing strategy brainstorm
Mark important dates in the calendar
Commit to your marketing activities for the next 2 months
Schedule out end-of-year marketing onto the calendar
Create some details for what each piece of content will include
Put content creation into your calendar NOW
And finally, I’ll share some bonus tips for making sure to stick with it.
🎙 More Making Good 🎙
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Want 100 Marketing Prompts (for free?) Download the PDF here.
