137: Marketing Beyond Social Media with Charelle Griffith
Raise your hand if you find social media overwhelming. (I'm raising mine!)
Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more.
In this episode, we discussed:
The marketing landscape outside of social media, and great marketing alternatives and complements to social media
How relying on social media trends makes planning more difficult
Other ways to reach people outside of social media
How to decide what to do when you have a lot of ideas
Charelle’s 3-TikToks-per-day experiment
The what and why of long-form content,
The power of email marketing
And more.
Links & Resources mentioned:
Charelle’s blog post: Blog vs. Podcast vs. YouTube
Book recommendation: 12 Week Year by Brian P. Moran
Small business Charelle recommends: Lucy Werner and The Wern
Connect with Charelle:
Insta: @charellegriffith
Website: charellegriffith.com
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