139: Planning for Q4: Marketing [Small Biz Panel]

This episode is SUCH. A. TREAT.

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If you heard the episode that came out before this one, (which you can find at makinggoodpodcast.com/138), you know that this is part of a brand new, first-ever series on Making Good, where I host a panel discussion with some of my favorite small business owners all about Planning for Q4.

In today's episode, part 2 of this 2-part series, I host four MORE of my favorite small business owners to talk about planning for Q4, specifically how they're planning their marketing for Q4.

The business owners in today’s panel about planning for Q4 marketing are:

• London Tierney from Particle Goods. (Ritual aroma goods like candles, incense and perfume rollers).

  Instagram

  Website

  Holiday gift recommendation: Discovery Set

• Miranda Harris Hamlin from And.Arlen. (Minimalist, durable gemstone jewelry and permanent jewelry in Seattle). 

  Instagram

  Website

  Holiday gift recommendation: Birthstone Necklace

• Stacey Miyahara from Monday Made. (Stacey is a systems strategist who helps small business owners create feel-good systems in their businesses).

  Instagram

  Website

  Holiday gift recommendation: Notion Template Tailoring

• Christy Martinho from Full Bloom & Co. (bright, delightful stickers, cards, washi tape and other paper goods based on Christy’s art).

  Instagram

  Website

  Holiday gift recommendation: Stationary, Stickers and Washi Tape
  

We really got into all the marketing goodness in this conversation. We discussed:

• Each person’s overall approach to marketing during Q4

• What kind of Q4 marketing has been most effective for these folks in the past

• Ideas on what we can all be doing NOW to take things off our plates later

• Using inclusive language in your marketing

• Creating content that feels “of the season”

• Tips for effective end-of-year marketing

• And more

This is a seriously good episode full of so many little gems of wisdom and brilliance.