My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest.

In today's episode, part 2 of this 2-part series, I host four MORE of my favorite small business owners to talk about planning for Q4, specifically how they're planning their marketing for Q4.

Today's episode is a panel discussion with some incredible small business owners who are here to share their hard-earned experience, advice and wisdom with you, all about planning for Q4 in order to not only thrive in their business, but in their personal lives as well. Featuring Irene of Rex Made This, Dani of Imperfectly Tidy, Linda of Lulumière, and Ali of Wild Clementine Co.

Raise your hand if you find social media overwhelming. (I'm raising mine!)

Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more.

In this episode, we talk about how to stand out in your marketing.

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield.

This is a book that I read years and years ago and I honestly think about one key takeaway from this book ALL THE TIME (hint: it's the concept of resistance). In this book club episode, we talk about the concept of resistance and how it relates to creativity, how to overcome it, how to approach your creative work as a pro, and much more. 

Today, we’re talking about rules. And specifically, how and why to break them.

This episode is a goldmine! I'm airing 2 episodes from the Making Good Happen private daily podcast. The first episode I’m going to air is a short & sweet list of some of the ways that being a small business owner has changed me or made me better. The second episode is a list of 22 evergreen content ideas.

Starting today, the doors to the Making Good membership program are OPEN! In anticipation of welcoming new voices and faces to the community, Lauren shares some thoughts about the art of ideas. After all, this very podcast, as well as the Making Good program, began as little kernels of ideas before they grew and grew. In this episode, Lauren shares her thoughts about how to generate inspiration and where to put ideas after they materialize in our thoughts.

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss The Big Leap: Conquer Your Hidden Fears and Take Your Life to the Next Level by Gay Hendricks. This book is all about how we can face our fears, overcome what’s called the “upper limit problem” and achieve our true potential by living in our zone of genius. In this episode we cover the main points from the book and discuss how it applies to us as small business owners.

“Your brand is your business’s biggest asset.” - B, Powerhouse Brand Studio

My guest for today’s episode is B of Powerhouse Brand Studio. B is a brand and business strategist who works with impact-driven women to build brands that attract and convert their audiences. She does this through her signature POWER model, which we talk about in this episode.

In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business.

Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails.

A mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business, how to find your own human design type, and much more.

Marketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you.

For today's episode, I crowd-sourced ways small businesses are taking action in the wake of the overturning of Roe v. Wade, and organized the responses I received into four main themes. I also shout out the business owners who shared their thoughts because I think they're all worth checking out. So take a breath, give yourself a break from business as usual if you need, and when you're ready consider following the lead of some of the amazing people that weighed in for this episode.

In today's episode, I talk about ways we can motivate other people to share our content. Whether it’s tagging you in a TikTok video or Instagram post, sharing a FB post or Instagram post to their stories, or simply DMing a link to a blog post or podcast episode, this kind of audience sharing of our content is incredibly powerful.

We’re back with the 7th edition of Making Good Book Club! Today me and my book club co-host, Charelle Griffith, talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.

In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life.