From Followers to Community, a Guide to Social Media Success with Kristina Bartold-Sorgota of The Social Snippet

I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on.

In this episode, I interview Kristina Bartold, social media marketing coach and founder of The Social Snippet. We talk about the power of building community on social media, working smarter (not harder), and how to focus on platforms that truly matter for your business. Kristina also shares her tips on finding your ideal client and why authenticity is key to social media success.

From Trick, to Treat: Social Media Coach Jumer Adalin on Losing 45k Followers and Bouncing Back

Happy Halloween everyone! In celebration of my absolute favorite holiday, we’re airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently…

Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes!

With 45,000 followers lost overnight, Jumer shares how he’s bouncing back, rebuilding his presence, and shifting his focus to help a broader range of online entrepreneurs. We dive into the importance of security for your social accounts, the power of owning your email list, and the mindset needed to turn a catastrophe into a growth opportunity.

[An invitation] 15 minutes can change everything

I’m popping in here with something so special today. I've been keeping a secret from you and I am so, so, so excited to finally spell the beans.

So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing. Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with.

If you're tired of feeling like you're constantly behind on marketing, this is for you.

Each session is just 15 minutes. No fluff, no hour long lectures, no long sales pitches. Every speaker delivers one simple impactful action step you can go put into practice right away.

And guess what? This event is totally free. The summit runs from November 11th to 15th.

If you'd like to read more about each session and see all of our amazing speakers, go to makinggoodpodcast.com/summit, (also linked below) and you can see everything.

Slow Productivity by Cal Newport [Making Good Book Club #35]

Though this book wasn’t exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it’s really not a “how-to” guide—it’s more about understanding the history and philosophy of productivity, and then finding ways to apply those principles in your own life.

We discuss Newport’s core principles, such as focusing on fewer tasks, working at a natural pace, and obsessing over quality. The conversation also explores issues like "pseudo productivity"—working for the sake of visibility rather than meaningful outcomes—and how to navigate the slow productivity movement as a business owner.

10 Ways to Make Marketing Easier

Marketing doesn't have to be complicated or overwhelming. In this episode, I share 10 ways to make marketing easier for your small business. From getting clear on your marketing foundations to leveraging AI tools like ChatGPT, I break down practical tips to help you streamline your efforts and reduce overwhelm. Ready to make marketing fun again? Tune in for actionable insights that will change the way you approach your marketing.

10 Things I Want to Tell You

In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing "good enough," and how your feelings impact productivity. Plus, I share a few thoughts on how AI is making my life easier and how you can design your next few months for success.

This episode is a bit different from the usual format, but I hope it leaves you feeling inspired and empowered to make intentional changes in your life and business.

Storytelling, Marketing, and Parenting with Jen Fuller of Etta Loves

I can’t tell you how excited I am to

introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever.



Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s black and white sweater. Her baby, of course, is Etta. From there, Jen’s observation evolved into a full blown business where designers and baby vision experts collaborate to create essentials for little ones and their caregivers that align with babies sensory development.



Jen’s edge as she started her small business? She has a background in marketing! This helped inform how she chose to grow her business, and we really dig into that in this episode. No matter where you fall on the spectrum of product to service-based business, there is so much to take away from our conversation.

$100M Offers by Alex Hormozi [Making Good Book Club #34]

This was not a book Charelle and I were planning on covering for the podcast, and I think we both kind of surprised ourselves by choosing it. But after last month’s read of Daring Greatly by Brene Brown, which while fantastic was definitely not strictly a business book, we wanted to try swinging in the opposite way for this month’s read.

And you know what? While we definitely both had some reservations and don't agree with 100% everything in the book, I think we were both pleasantly surprised!

The subtitle of $100M Offers, is: How To Make Offers So Good People Feel Stupid Saying No, both encapsulates why this book was so far from our minds as an option for this podcast, and why we were interested in giving it a try. Obviously, Charelle and I are not interested in tactics that make anyone feel stupid. BUT we were also interested in what the author, Alex Hormozi, had to say about creating an offer and setting prices, something we haven’t really covered yet on the podcast.

Outwardly, Alex Hormozi might appear to you, as he does to me, as typical bro marketer. A strong proponent of hustle at all costs. I disagree with some of what he teaches, but Charelle and I wanted to challenge ourselves. Turned out, this was the perfect book to do it with. We learned a BIG lesson from this read, or at least I did, about taking what serves you without tossing out the baby with the bath water, what a terrible expression. But you get what I mean. I genuinely feel like I learned a lot from this book, and Charelle and I were able to pull out some really useful takeaways.

How to Plan the Best Q4 Ever

This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December.

For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this.

I mentioned that this episode is going to be a little bit different and here's why. Consider this a mini workshop. I just recorded our September big workshop in Making Good Happen, my membership, where I go through my quarter magic method of planning out the months ahead in detail in a way that will spare you the overwhelm and chaos that the end of the year can bring.

So while my session today in the membership was nearly 90 minutes long, came with exercises, a workbook, templates, and resources to make this process easy. I thought today on the podcast, I would simplify the main points and steps in this process so that whether you're a member of making good happen or not, you can get to work planning your best Q4 ever.