Storytelling, Marketing, and Parenting with Jen Fuller — Making Good: Small Business Podcast

Sep 17

Sep 17 Storytelling, Marketing, and Parenting with Jen Fuller of Etta Loves

I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever.

Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s black and white sweater. Her baby, of course, is Etta. From there, Jen’s observation evolved into a full blown business where designers and baby vision experts collaborate to create essentials for little ones and their caregivers that align with babies sensory development.

Jen’s edge as she started her small business? She has a background in marketing! This helped inform how she chose to grow her business, and we really dig into that in this episode. No matter where you fall on the spectrum of product to service-based business, there is so much to take away from our conversation.

In this episode, we discussed:

How to manage starting a business as a new parent

Tips for getting traction as a product-based businesses. How Etta Loves got in front of a wide audience
As busy people with full plates, how to know where to focus your efforts
Tips for crafting and sharing our stories as small business owners
And much more!

Links & resources mentioned:

Jen’s Must Reads: