From Followers to Community, a Guide to Social Media Success with Kristina Bartold - Sorgota

Nov 5

Nov 5 From Followers to Community, a Guide to Social Media Success with Kristina Bartold-Sorgota of The Social Snippet

I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on. I had such a blast having this loose but insightful conversation with Kristina Bartold-Sorgota!

Kristina is a Social Media Marketing coach and the founder of The Social Snippet, a social media and podcasting agency based in Ontario, Canada. Kristina’s mission is to empower small businesses to harness the full potential of their online presence. With a background in leadership, communication, and conflict resolution, Kristina brings a unique perspective to her work, focusing on building authentic connections and fostering community.

This episode covers how social media has evolved in 2024, why you don’t need to be everywhere, and how to focus on the platforms that matter to you and your audience. Kristina shares powerful insights on building authentic connections, avoiding burnout, and why niching down doesn’t always mean limiting yourself. Whether you’ve been side-eying social media and are ready to dip in a toe, or are or looking to refine your current strategy, Kristina’s advice will inspire and empower you to grow your online presence, and have fun while doing it!

In this episode, we discussed:

The importance of building community over simply growing follower numbers.
How to identify your ideal client and where to find them.
Kristina’s insights on working smarter, not harder in social media marketing.
How authenticity and values-driven marketing can set your business apart.
The balance between niching down and staying flexible in your business approach.
And more

Links & resources mentioned: