54: How this Jewelry Designer Went from $300/mo to $25k/mo Using TikTok with Miranda Hamlin
In January 2020, Miranda Hamlin’s jewelry business, And Arlen, brought in $300.
In September 2020, the business brought in over $25,000.
Miranda says that this meteoric business growth comes down to one thing:
TikTok.
UGH.
That was my reaction when I heard this, because I **REALLY** don’t need one more platform to think about. But after having this conversation with Miranda, I’m starting to seriously reconsider.
In this conversation, Miranda really pulls back the curtains how she uses TikTok.
We talked about:
Why small businesses should consider using TikTok
How TikTok’s algorithm differs from Instagram (and makes it EASIER to grow a community and audience)
How to get discovered on TikTok
How often to post
What kinds of things to post
How to build a community
How she incorporates her values into her business
And much, much more
Links and resources mentioned:
Business Miranda admires: Particle Goods
Book Miranda recommends: Business Secrets of the Trappist Monks by Columbia Business School Publishing
Join us for live conversations + Q&A about using TikTok for small business on Wednesday, March 24th:
11am pacific: Conversation on Clubhouse
12pm pacific: Facebook live in the Good Business Community (free — join if you’re not a member!)
INSTAGRAM: https://instagram.com/laurentilden
SHOW NOTES: https://makinggoodpodcast.com/54
____________________
🎙More Making Good🎙
Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.
