53: What to Say in Your Marketing
Hey! Want me to give you a headstart with your content? Check out my new offer, Content Prompts, where I’ll come up with a list of prompts to get your content wheels spinning.
Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience?
I have — a lot. But over the years, I’ve picked up some awesome strategies for generating ideas, and I’m so excited to share them with you in this episode.
The underlying philosophy behind all of your content should be to provide value
It may help to identify some content pillars first
Idea generation methods
Talk to your ideal customer (polls, bank your commonly asked questions, etc.)
Check your analytics
Get clear on (and share) your values
Recommend resources
Share strong opinions
Share your story
Let people behind the scenes
Do trend research (Pinterest, Answer the Public)
3 bonus tips for great content
Always answer “what’s in it for me?” for your ideal customer
Get clear on what you want your audience to KNOW, FEEL, and DO after reading your content
Include a Call to Action
Want me to put together custom content prompts for you?
Other resources:
Want me to help point you in the right direction? Check out my custom content prompts offer.
Learn about the Clubhouse rooms I host every week at my schedule (you can add to your calendar from there)
Join the community for listeners of this podcast (I know you will love it): Good Business Community
INSTAGRAM: https://instagram.com/laurentilden
SHOW NOTES: https://makinggoodpdocast.com/53
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