52: How to Build Your Business Around Your Customer with Nataley Shepherd
If there’s one thing you should put at the heart of your business, it’s your customer.
And yet, so many of us are guilty of racing through our days, creating our products, posting on social media, shipping, bookkeeping, and on and on and on — that we forget to take a step back and get super clear and intentional about who we’re doing this all for?
The most powerful think you can do in marketing is to make your audience feel like “WOW, that product was designed JUST FOR ME.”
But you can’t make someone feel like that unless you have really gotten clear on who that ideal customer is.
Knowing your ideal customer is critical, which is why I brought in today’s guest Nataley Shepherd, handmade brand consultant and expert on building customer-centric businesses.
A hand weaver by training, Nataley went from not knowing anything about business until landing a job for a local creative start up where she ended up COO when the company got a deal on ABC's Shark Tank!
In this episode, we talked about:
Why getting clear on your values is a prerequisite for really getting to know your ideal customer
How getting clear on your ideal customer is just plain efficient
4 categories to think about your ideal customer in
Where to actually find your ideal customer
What you can learn about your ideal customer by looking inside yourself
How to know if your business might be out of alignment
And much, much more
Links and resources mentioned:
Business Nataley recommends: Wildbird
Book recommendation: The Go Giver by Bob Burg and John David Mann
Connect with Nataley
Nataley’s program The Customer Centric Studio (use code makinggood15 for 15% off)
DISCOUNT: If you’re interested in digging in to this topic, Nataley has just launched a new online course and community called the Customer Centric Studio. Designed for makers and creatives, this program will help you get to know your ideal customer so well they’ll do your marketing for you. Use code makinggood15 at checkout for 15% off.
____________________
🎙More Making Good🎙
Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.
Let's hang on Instagram. Connect with me @laurentilden.
Want 100 Marketing Prompts (for free?) Download the PDF here.
