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Making Good, the podcast for small businesses who want to make a big impact.

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215: Making Good Book Club #26 Hooked by Nir Eyal

215: Making Good Book Club #26 Hooked by Nir Eyal

I had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses.

That’s not to say this wasn’t a great book! Charelle and I were able to pull out so many lessons and ideas from each section, and throughout our conversation, apply them to business models you might have as a listener of this podcast. It was a fun exercise in finding the generalities in each marketing method, and thinking about how they can be used across industries.

Plus, I got to ask my favorite question: What can we learn from this?

Another aspect of this book that I really liked was the way the author, Nir Eyal, took the time to consider the ethics of the Hook Theory, the marketing strategy he outlines in the book. I have talked before on this podcast about how I dislike using the language of hunting or fishing when it comes to how we market, (people are not fish!), so I did pause at “Hook…” But Eyal takes a lot of care in considering the ethics of his theory, which I really appreciated, and think we all need to think about more as marketers.

So, an unconventional episode, but one really worth giving a listen because there is so much to get out of it!

In this book club episode, we talk about:

  • The Hook Theory 

  • The power and financial benefit of habit forming products

  • The importance of “perceived utility”

  •  The ethics of using this marketing tactic

  • The four phases of the hook model

  • How this model can apply to maker and service-based businesses 

  • And more

Mentioned in this episode:

THIS MONTH: Hooked by Nir Eyal

NEXT MONTH: Feel Good Productivity by Ali Abdaal

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216: Finding (and Sharing!) Your Roots with Denisa Parker

216: Finding (and Sharing!) Your Roots with Denisa Parker

214: How to Build Your Business Without Social Media with Rebecca Tracey

214: How to Build Your Business Without Social Media with Rebecca Tracey