216: Finding (and Sharing!) Your Roots with Denisa Parker
The conversation I’m sharing today was so sweet, and to say the subject was right up my ally is an understatement. Helping brands explore their why? Unapologetically standing out from the crowd? Creating an unforgettable customer experience? Yes, yes, and more yes!
My guest today is Denisa Parker, and while our areas of focus are different, there is a lot of overlap in the types of clients we work with. Denisa is the founder of Kind and Ivy, a brand and packaging design studio. She works with conscientious small business owners to help them unapologetically stand out in their market and create memorable experiences for their customers, so they can ultimately make a bigger positive impact in the world. Denisa has worked with fashion, beauty, wellness, and handmade brands to help them make a big impact with their audience- all while making a minimal impact on the planet.
Denisa was lovely to talk to, and so full of amazing tips and insight. I hope that this chat brightens your day as much as it brightened mine.
In this episode, we discussed:
How to find the roots of a business
How to communicate what makes you different
How Denisa approaches brand strategy with her clients
Why is customer experience so important
How to create an exceptional customer experience
And more
Links & resources mentioned:
Denisa’s Must Read:
Check out Lauren and Charelle’s Book Club episode about Hype Yourself!
Connect with Denisa:
Instagram: @kindandivy.studio
Website/newsletter: www.kindandivy.com/newsletter
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/216
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