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Making Good, the podcast for small businesses who want to make a big impact.

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157: Making Good Book Club #14: Everybody Writes

157: Making Good Book Club #14: Everybody Writes

In this book club episode, we talk about:

This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.

In this book club episode, we talk about:

  • How to approach writing for marketing

  • Grammar and word choice

  • How to find and establish your brand voice

  • The role of storytelling in marketing content

  • Marketing for different content formats

  • And much, much more.

From the episode:

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158: The Power of a Personal Brand with Katie Zeppieri

158: The Power of a Personal Brand with Katie Zeppieri

156: Marketing for Beginners (Let's Start from Scratch)

156: Marketing for Beginners (Let's Start from Scratch)