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Hi.

Welcome to
Making Good, the podcast for small businesses who want to make a big impact.

I’m so glad you’re here!

156: Marketing for Beginners (Let's Start from Scratch)

156: Marketing for Beginners (Let's Start from Scratch)

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.

In this episode, we’re going back to basics! While marketing can feel scary, it doesn’t have to be overwhelming.

It is totally, 100000% possible to create a marketing strategy that works for you and delivers results for your business… without having a background in marketing.

In this episode, we discuss:

  • What marketing is and why it’s so important

  • The overall marketing landscape for small businesses

  • 3 key questions to answer for your business

    • who is my product for (ideal customer avatar)?

    • what do I have to offer (value proposition)?

    • what sets me apart (unique selling point)?

  • How to start building your marketing strategy that helps you do 3 primary things:

    • reach new people

    • convert your audience into buyers

    • delight your buyers and make them happy, referring repeat customers

I referenced a bunch of other episodes in this one.

To go deeper, check out:

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155: 10 Things I Learned in 2022

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