156: Marketing for Beginners (Let's Start from Scratch)
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In this episode, we’re going back to basics! While marketing can feel scary, it doesn’t have to be overwhelming.
It is totally, 100000% possible to create a marketing strategy that works for you and delivers results for your business… without having a background in marketing.
In this episode, we discuss:
What marketing is and why it’s so important
The overall marketing landscape for small businesses
3 key questions to answer for your business
who is my product for (ideal customer avatar)?
what do I have to offer (value proposition)?
what sets me apart (unique selling point)?
How to start building your marketing strategy that helps you do 3 primary things:
reach new people
convert your audience into buyers
delight your buyers and make them happy, referring repeat customers
I referenced a bunch of other episodes in this one.
To go deeper, check out:
episode 4: Intro to. Marketing (Small Business Marketing 101)
episode 55: 3 Essential Questions to Answer for Better Marketing
On email marketing
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Let's hang on Instagram. Connect with me @laurentilden.
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