69: Added Value: The Foundation of My Marketing Strategy
Let’s peel back the layers of marketing tactics, platforms, posts, emails, sales, promotions, and campaigns.
What’s left is marketing, in its simplest terms…. and that is: simply finding a way to sell your goods or services.
Figuring out how to design a marketing plan gets a whole lot easier when you have one strategy that underpins all of your marketing activities.
This strategy should be the foundation of every marketing decision you make: what to post, how often to post, where to post, and on what platforms, and how to spend your limited time, etc.
My suggestion of how to approach this?
ADDED VALUE MARKETING.
In this episode, we discuss:
What is Added Value Marketing?
The two steps in Added Value Marketing
Some examples of Added Value Marketing
Links & resources mentioned:
Good Business Community free small business Facebook community
SHOW NOTES: https://makinggoodpodcast.com/69
INSTAGRAM: https://www.instagram.com/laurentilden
VIEW EPISODE TRANSCRIPT
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