207: Making Good Book Club #24: Fascinate by Sally Hogshead
This book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It’s worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn’t possibly cover it all in an hour-long conversation.
I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself into pre-existing models. At the same time it offers an absolute bounty of guide rails and suggestions for a plethora of brand personalities. Fascinate does an amazing job of helping you figure out first and foremost what makes your brand stand out, then apply some of Hogshead’s suggested pillars or strategies to your marketing. Special thanks to Charelle for recommending this one. She’s actually using some of the tactics from Fascinate in her 2024 planning! Look out world!
In this book club episode, we talk about:
Why different is better than better
Why marketing to a specific audience makes you stand out
The 7 Fascination Advantages
Which Fascination Advantage Charelle and I fit into
How to use your Fascination Advantage in your marketing
The unique pillars for each Fascination Advantage
The Fascinate System for Brands
And more
THIS MONTH: Fascinate by Sally Hogshead
NEXT MONTH: This is Marketing by Seth Godin
Mentioned in this episode:
Sally Hogshead’s free Brand Fascination Assessment
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More Making Good Book Club:
Making Good Book Club #6: Burnout by Amelia Nagoski and Emily Nagoski
Making Good Book Club #7: Building a StoryBrand by Donald Miller
Making Good Book Club #8: We Should All Be Millionaires by Rachel Rodgers
Making Good Book Club #10: The War of Art by Steven Pressfield
Making Good Book Club #11: Digital Body Language by Erica Dhawan
Making Good Book Club #15: The Go Giver by Bob Burg and John David Mann
Making Good Book Club #18: The Art of Gathering by Priya Parker
Making Good Book Club #20: Rework by Jason Fried and David Heinemeier Hansson
Making Good Book Club #22: The 12 Week Year by Brian P Moran and Michael Lennington
Get to know Charelle in episode 87
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https://makinggoodpodcast.com/207
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