202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi

Oct 17

Oct 17 202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi

Today’s episode is about a topic that is near and dear to my heart; How to create and maintain a socially conscious business.

My passion for this probably comes as no surprise, given the titles of my podcast and of my membership program, Making Good and Making Good Happen. Many if not most of this show’s listeners are, or want to be, socially conscious entrepreneurs, and it has been such a joy to witness the community forming and growing around this idea. As today’s guest said, it is so vital to surround yourself with peers and fellow business owners who “get it;” who support your business’s mission for good.

To help us think through how to center doing good in our businesses, (hint: there are so, so many ways), Stephanie Malon-Rufi joined me for a fantastic conversation. Stephanie is the owner of Spark Good, where she consults with and coaches socially conscious entrepreneurs. She helps to distill their vision into a focused strategy and action plan, helps solve key challenges with mindset blocks, and helps them have a greater positive social impact with their business.

It was so much fun to get to talk with someone else in the social entrepreneurship space, I learned a lot from my chat with Stephanie. No matter where your business is in its journey for good, I know you will get a lot out of this conversation.

In this episode, we discussed:

What "social change" or "social responsibility" means
Different ways that a business can be socially responsible
How to make sure we’re not being performative / greenwashing
How Stephanie’s clients are building or running their businesses differently
Common challenges socially responsible businesses encounter
How to introduce a social change element to your business if you didn’t start off that way
And more

Links & resources mentioned: