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Making Good, the podcast for small businesses who want to make a big impact.

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201: Making Good Book Club #23: Stories That Stick

201: Making Good Book Club #23: Stories That Stick

I’ve got to say, Charelle and I really enjoyed chatting about this one.

As a book about storytelling, it should come as no surprise that in addition to laying out really helpful ideas and frameworks, Stories That Stick was super well-written and fun to read.

This book is chock full of examples, questions, and prompts to get your wheels spinning. If you are someone who feels you don’t have anything to say, or that your story isn’t worth telling, by the time you finish Stories That Stick you will have stories in spades. Even though I’m someone who has always been interested in narrative and has found a lot of success in sharing stories with my audience, reading these prompts sent little sparks of inspiration shooting through my mind. Luckily, author Kindra Hall walks you through how to sift through your newfound pile of stories and choose which to tell and how.

Stories That Stick was a joy to read and talk through with Charelle, and I hope you enjoy our conversation as much as I did.

In this book club episode, we talk about:

  • Why storytelling is important

  • How storytelling is the ‘bridge’ between you and your customer 

  • Four ingredients that make a great story

  • The storytelling framework 

  • Prompts for laying out your story 

  • How to tell an effective founder’s story

  • And more

THIS MONTH: Stories That Stick by Kindra Hall

NEXT MONTH: Fascinate by Sally Hogshead

Mentioned in this episode:

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More Making Good Book Club:

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/201

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GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi

202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi

200: 10 Things I’ve Learned in 200 Episodes of Making Good

200: 10 Things I’ve Learned in 200 Episodes of Making Good