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Making Good, the podcast for small businesses who want to make a big impact.

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196: Making Good Book Club #22: The 12 Week Year

196: Making Good Book Club #22: The 12 Week Year

It seems like I’ve been saying this a lot lately, but this is truly the most Charelle of books.

So much so that the whole second half of our conversation was essentially a clinic on how to incorporate the methods laid out in The 12 Week Year into your own life and business. One of the reasons I was excited to dig into this book with Charelle is because since she read it many years ago, she has baked it’s methods into so many aspects of her own life and business. She also uses it in her work with her clients, supporting their goals and growth using The 12 Week Year as a general framework. Needless to say, I had a blast picking Charelle’s brain.

The 12 Week year is all about planning, taking action, and ultimately getting more out of our time, and I mean, who can argue with that?

In this book club episode, we talk about:

  • How far into the future we can actually predict, and plan for

  • How to create “time blocks” for productivity 

  • The 12 week cycle

  • The importance of acting on commitments not feelings

  • Intentional imbalance

  • How Charelle uses 12 week planning in her own life and in supporting her clients

  • And more

THIS MONTH: The 12 Week Year by Brian P Moran and Michael Lennington

NEXT MONTH: Stories That Stick by Kindra Hall

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197: Your Marketing Superpower (9 Strategies for Putting *YOU* Into Your Marketing)

197: Your Marketing Superpower (9 Strategies for Putting *YOU* Into Your Marketing)

195: The Future of Marketing with Miriam Shulman

195: The Future of Marketing with Miriam Shulman