192: Analytics Without Overwhelm with Aby Blum Sudds — Making Good: Small Business Podcast

Aug 22

Aug 22 192: Analytics Without Overwhelm with Aby Blum Sudds

Repeat after me, “Google Analytics.”

How does that phrase make you feel? If ‘intimidated,’ comes to mind, you are definitely not alone. Today’s guest is here to tell you that actually, not only is google analytics, or data analytics in general, not scary, but it can be an essential tool in your small business toolkit. Would you believe me if I said having a handle on your data can even be a stress reliever?

Aby Blum Sudds offers online business management services & products for visionary entrepreneurs who don’t want to stress over the details. She primarily works with folks whose life circumstances, like chronic illness or neurodivergence, mean they need their businesses to work for them in specific ways. To Aby, understanding and utilizing your data is one way to make life easier, and it can even relieve some of the self-doubt and imposter syndrome that can arise for business owners just starting out.

I loved talking with Aby, and learned so so much. No matter what life circumstance you find yourself in as a small business owner, there is so much gold to take away from this conversation.

In this episode, we discussed:

How to not be overwhelmed by analytics
The kinds of data that are relevant for small businesses to pay attention to
The benefit of tracking analytics
The change happening with Google Analytics (UA to GA4) and what folks need to do
Aby’s philosophy of “data over drama”
Why it’s important to detach self-worth from business performance
And more

Links & resources mentioned: