MG-Alt-Logo.png

Hi.

Welcome to
Making Good, the podcast for small businesses who want to make a big impact.

I’m so glad you’re here!

193: Defining Success for Yourself with Amanda McKinney

193: Defining Success for Yourself with Amanda McKinney

Have you ever just met another business owner and felt an immediate kinship with them? 

That’s the case with the first time I met today’s guest.

My guest today is Amanda McKinney. Amanda is a business and accountability coach specializing in “accidental entrepreneurs.” She is also the host of the Unapologetic Entrepreneur podcast and author of Why Not You? An Accidental Entrepreneur’s Guide to Success.

Clearly, Amanda is BUSY, which is why I am so grateful she took the time to chat with me way back in March. I am such a huge fan of her human-centric approach to business and marketing, and I really appreciated her thoughtful responses to alllllll of my questions. 

There are so so many gems of wisdom and food for thought in this interview, I truly can’t wait for everyone to give it a listen.   

In this episode, we discussed:

  • How does marketing a product differ from marketing a service

  • Why it is so important to get clear on your own definition of success and how

  • What stops business owners from making progress on their goals

  • Amanda’s approach to goal setting

  • The key metrics you need to track that will make marketing your business feel effortless, fun, and intuitive

  • And more

Links & resources mentioned:

Amanda’s Must Reads:

Connect with Amanda:

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/193

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

194: Intro to Launching (What, Why + How)

194: Intro to Launching (What, Why + How)

192: Analytics Without Overwhelm with Aby Blum Sudds

192: Analytics Without Overwhelm with Aby Blum Sudds