157: Making Good Book Club #14: Everybody Writes
In this book club episode, we talk about:
This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.
In this book club episode, we talk about:
How to approach writing for marketing
Grammar and word choice
How to find and establish your brand voice
The role of storytelling in marketing content
Marketing for different content formats
And much, much more.
From the episode:
THIS BOOK: Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley
NEXT MONTH: The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
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More Making Good Book Club:
Making Good Book Club #6: Burnout by Amelia Nagoski and Emily Nagoski
Making Good Book Club #7: Building a StoryBrand by Donald Miller
Making Good Book Club #8: We Should All Be Millionaires by Rachel Rodgers
Making Good Book Club #10: The War of Art by Steven Pressfield
Making Good Book Club #11: Digital Body Language by Erica Dhawan
Get to know Charelle in episode 87
🎙More Making Good🎙
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