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87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith)

87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith)

Lauren Tilden  

Welcome back to Making Good, the podcast for small businesses who want to make a big impact. I'm your host, Lauren Tilden. And this is episode 87. 

Today's episode is a super special one because I get to tell you about something brand new that I am just giddy with excitement about. If you've listened to any of the interviews I've done on this podcast before you know that one of the questions I ask every single guest who comes on the podcast is for a book recommendation. I am a pretty voracious reader. And I know that so many listeners of this podcast are really big book people too. And so I am beyond excited to be launching the Making Good Book Club, and I am so thrilled to introduce you to the amazing woman who has agreed to co host the book club with me marketing expert Charelle Griffith as part of the book club each month on the podcast we will announce the next month's book club book. And we'll read it together during the month. And then a month after we announce each book we will release an episode where Charelle and I will sit down to discuss the book highlight key takeaways and explore how to apply it to small businesses. 

In this book club, we'll be covering both traditional quote unquote business books as well as general self improvement and wellness books that we think are relevant to how we run our businesses. We'll be making a concerted effort to not just read books written by white men, and we'll have some fantastic books on our list that I'm so excited about. We'll also be taking some questions you have about the book in advanced and we'll discuss those in the episode as well. So stay tuned. If you want to stay in the loop for the Making Good Book Club head to makinggoodpodcast.com/bookclub to sign up to hear about all of the juicy good stuff. And stay tuned till the end of this episode to find out what book we've chosen as the first ever book for the Making Good Book Club. 

So today's episode is about two things. One is announcing the arrival of the Making Good Book Club. Yay, we did that. And the second is to introduce you to my amazing co host marketing strategists Charelle Griffith. Charelle is a business and marketing strategist for coaches, consultants and online service providers with a passion for supporting solopreneurs and small business owners. Charelle focuses on taking the overwhelm out of marketing and instead creates marketing strategies that help her client to shine online, consistently create content that converts and ultimately build a thriving business that supports the lifestyle they desire. In this episode, you'll get to know a little more about Charelle and what she does in her business as a marketing strategist. We also discuss Charelle's love for nonfiction books and where that comes from. And she shares her advice for making sure that we not only read awesome books, but actually implement what we learn into our lives and businesses. Finally, we're both marketing merits so we talk a little bit of marketing as well. Charelle is truly the perfect person to co host the Making Good Book Club, and I am so excited for you to get to know her in this episode. Here it is Charelle Welcome to Making Good.

Charelle Griffith  

Thank you so much for having me. I'm so excited to be here.

Lauren Tilden  

I'm so excited about this. As I mentioned in the intro Charelle is the new co host of The Making Good Book Club, which, honestly, when I started thinking about doing a book club, Charelle was literally the first person who came to mind because I know she's just such a wizard with all of this. So this is going to be such a fun adventure for the podcast and so glad to have a part time co host, so thank you for agreeing to join me for this.

Charelle Griffith  

No, thank you for inviting me. It was one of those emails where I was like, at first I thought, oh my gosh, is this some like weirdo contacted me and I get a lot of weird emails in the inbox. And then when I read it and I realized it was you from Clubhouse I was like, yes, I was like this is so my street and I'm so excited to take part.

Lauren Tilden  

I'm so excited also. So for the listeners who don't know you, I would love for you to just introduce yourself and your business. Just tell us a little bit about what you do and maybe some of the paths that got you to do what you do now. 

Charelle Griffith  

Okay, cool. So my name is Charelle Griffith. I am based in the UK. So I'm from Nottingham, which is a place right in the middle, people in America nominated Robin Hood. So that is where I'm from. And I am a marketing and business strategist that specializes in supporting solopreneurs and super, super small service based business owners. So my background was that I actually had worked in marketing mainly in the live entertainment and the performing arts. So I've spent like the last five years working in London on like West End shows, all the glitz, all the glamour. 

But I had started a business six years ago called Propel Her which you'll find out more because that's the bit that where the books kicked in. And through that I basically realized there were so many people that had great skill, but they just weren't able to market themselves very well. And that was frustrating for me. And as someone who was working in marketing day in and day out, I was like, actually, I shouldn't be just, it shouldn't be just the big boys, they get all the help. And actually, I could do some good. Now, yeah, so now I really focused on like solopreneurs, super small. And my mission is really just to help people to shine online, consistently create content that converts and ultimately build a business that they love, and allows them to live the life they dream of. So I'm really about a business that supports your life and making sure the two of them work really well together.

Lauren Tilden  

I love this, and I'm so glad you said like good marketing shouldn't just be for the big boy. Companies, because it is true, like marketing can, in my opinion, as a marketer, it's sort of the make or break between the businesses that make it and the ones that struggle a little more is just your ability to communicate what you have to the world. So I think in that way, like marketing experts who work with small businesses, it's such a way of doing good in the world, because it helps kind of even the playing field a little bit. So I love that you do this.  Tell me a little bit more about the clients that you work with, exactly like the kind of work that, the projects that you work on with them.

Charelle Griffith  

Okay, so mainly, it's like coaches, consultants, online service providers, people who, predominantly are delivering a service online, but not, it doesn't have to be solely so I think actually be because of my background, I'm quite open to people that still want to do in person things. I'm a massive extrovert. So people that want to do like events, retreats, all that sort of stuff. Actually quite, I quite like that blend. So I do quite, I get people who sort of blend that online offline, I'm not like you have to be totally online. And mainly people who are like I said, they've got a skill, they've got a knowledge. So I've got quite a few like financial coaches and accountants, life coaches, people who have got a skill. But now, very often, they were doing it in a working situation as an employee, and they've come out and now they're by themselves. And like, I know, I'm really good at what I do. But just like what you were saying, Lauren, and it's like, actually, if you can't communicate it, is pointless, you can be amazing, but all of a sudden, you don't have this business above you, you don't have someone else doing marketing, you don't have the clients just falling on your lap. And it's just about delivery, you've got to bring people in. 

So people who are actually open to learning how to do their marketing themselves, rather than wanting to be someone who's going to outsource. So my services range from like, some I have a program where I work with people for like six months, and I will do everything with them so that they get their marketing strategies done, we'll talk about all their content, look at basically anything and everything that comes up. And then like the other end of the scale is people like I have like a pricing power hour. Our pricing is definitely one of my superpowers when it comes to marketing. So sometimes people just come in, they're like, Well, I've like got fully booked my money, this isn't making enough money. I'm like, because your pricing was wrong. And so we'll go through all of their different services and offerings and try and make sure their pricing is right. So depending on what the business is and what stage it's at, I like have different services for that.

Lauren Tilden  

Yeah, awesome. So you, you kind of see businesses from the point of they have the skill, and they are not quite sure how to market it. And then you work with them to do that more effectively. What would you say is one of the big shifts, that makes a big difference when it comes to going from I have a small business, and I don't know how to market it or communicate it,  like what is? Do you know what I'm saying? 

Charelle Griffith  

Yeah, I mean, I think the, for me, the most common things that come up that are really stopping people from like really doing as well as they should be, is one is around messaging. I think, obviously there was a big part of are you actually talking about language, can you communicate what you want to do? But secondly, understanding like, really, like, what where to be. And I think particularly now there's like so much emphasis on social media, and I'm like rolling my eyes. And three, and so that's why it makes people start there, but it's a very time consuming place to be. And it also forgets just like all the rest of the marketing channels that there are. 

And I'm like really honest that I'm like most people do probably find me from social media. And they think that's like all I do. I'm like, no, like, I do other things. I get things from like in person. I do like what am recommendations, I've done go to networking events, I do other things, I have a really good email list. And actually, what I find with people is they've just done social media. And so they've probably done a course. And they've got no strategy behind it. They've got no real understanding of the journey they're meant to be taking people on. So I think literally probably every single person I've ever worked with, is actually this taken a step back and be like, how are you taking people on a journey? How are you actually expecting to make sure that new people are coming across you and then once they're in your world, how you bring them in? And then like showing all the goodies and making it very clear how you can like help them and then make the sale.

Lauren Tilden  

Yeah, I am nodding my head as I'm listening to you talk, because I think the strategy part gets lost. Sometimes. People who listen to this podcast, a lot have heard me say this, but I, it's so easy when you start a business or like, Okay, I'm gonna do my marketing to just look around, what you see is people on social media, and they seem to be like posting every day or doing all like putting all this effort into it. So you're like, Okay, that's marketing, I'm going to do marketing, and you just try to, like, throw things out there. And the missing element to that strategy, like, why are you doing what you're doing? What are you hoping to get out of it? What role is social media playing in your marketing strategy? What role is playing like, thinking through all of these things is so impactful? So I'm really glad that you brought that up.

Charelle Griffith  

No, I'm definitely a thinker. So I like all that side of it.

Lauren Tilden  

Yeah, it's the hard part, right. It's like, you know, having to put some effort into the strategy is not easy, but it is the most powerful thing that you can do. So we talk a lot here about intention. I think strategy is kind of just, I don't know, strategies like intention with actions are tied to it. So, so good. So tell me a little bit. I know that marketing is like, like me, you just love marketing. Like, it's your thing. What do you love about marketing?

Charelle Griffith  

So for me, it's the perfect blend of an art and a science. So I was one of those kids that was really good at math and science, super geeky, but was also really creative. So actually, the reason why I used to do work in the live entertainment and finance industry was because I performed when I was younger, and my degree is actually in dance. So yeah.

Lauren Tilden  

Oh my gosh.

Charelle Griffith  

So yeah, so it's a very different, like route to my people. Like I didn't, it wasn't as if I knew from day one, it was to do marketing, like I actually did. I started a business, like when I was at college. And then but I knew, I was like, you can come back to this, your brain always exists, but your body only gets one shot. So that's why I did it at this degree. But pretty much I knew I wasn't going to perform by the time I even finished that degree. And so, but I was like, okay, what can I do around this that I'm really good at. And actually, in my third year, at uni, I, there was a program where the third years were made a dance company, and then we had people behind stage that were like, booking the tour, like, doing the pricing for it, doing the marketing for the shows. And I did that role. And it was the first year in 10 years that they'd ever made a profit and they sold their performances. Now, so Oh, clearly, I'm really quite, this is like clearly what I was meant to do. Yeah. So after I moved to London, very much like I'm going to work in marketing in dance, like, that's what I'm going to do, and ended up getting to the point where I was the Marketing Manager for English National Ballet. And even though I was like selling millions of pounds worth of tickets, now I look back and realize I had really bad impostor syndrome, because I hadn't done marketing, like, formally.

 So I was like, fine, I need to do some training. So I did my professional diploma in marketing with the Chartered Institute of Marketing. And that just really opened me. That's where my strategy brain went to another level. So I think before that, it was just very practical. I knew how to do stuff. But doing that level of study, it just made me realize, oh, my gosh, there's so many factors that you need to be thinking about before. And so then I continued, and I was like, Oh, this is gonna be my life, like, I think, I do think it is. If people have an imagination, and they're really creative, and they have something they want to bring to the world, there's nothing more frustrating than not being able to do that. And for me, I just see marketing as being able to actually get what you want out there to actually make people aware of it to make that impact to make a difference. And yeah, it's great. Like, I got to do amazing campaigns, you get to do creative things, you do photo shoots, and you can do video, like, there's so many creative things. But then also my things like you have to plan and I love all the planning, and then all the analytics of the side. I'm like, oh, yeah, like, let me get into Muskego lakes. Let me do like all the ratios, let me get the percentages. I'm like, oh, so for me, it's just like this perfect world of harmony between creative and art. And that's what it all comes back to.

Lauren Tilden  

I love this. And you I'm just latching on to something you just said, which is you have to plan. You do have to plan but you also have to execute, which I know is part of what you said that you work with your clients on. But I think sometimes this is a sticking point for people, like they make a plan and then maybe they bite that off more than they could chew. Maybe it's not realistic. Maybe they just have shiny object syndrome. But how do you advise your clients when it comes to like, okay,  we've done the strategy part, we've made a plan, how do we make sure that we actually consistently execute them.

Charelle Griffith  

So In terms of making sure like what you said about, you've bitten off more than you chew, I think I'm very realistic when I'm doing plans. So like, actually, for quite a long time, my whole thing had been my strat plan was making a strategy that one person can deliver. And I really talked to my clients, and I'm like, what resources you got? How much money have you got to be doing marketing? And how much time have you got per week to be putting into this. And I make a strategy based around those two things about actually how much time and how much money you've got, because there was no point committing into something that's like, gonna take you 20 hours a week, when really, you're like, I've got five hours. It's just pointless. And I think it's always because like, consistency is like one of my biggest points I'm always talking about, I say to people, start off with less and build it up. That's the best way to do it, rather than trying to like, do everything in one go. 

So I think that's like, one way is me really trying to be like, Okay, let's keep it simple. In the beginning, let's get this in, like I talked about, like getting into your marketing with them or your groove, and then you can add more layers on as you go. And then also, the other thing I'll challenge is that quite often why people don't execute, which was a reason you didn't mentioned is, because it's scary. But actually, we're putting ourselves out there, particularly, if you'd like you're the face of the business. And that can be quite worrying, and like scary and frightening. And so that is why I work one on one with people is actually that sort of accountability to be like, it's going to be okay, like a bit of hand holding, like, particularly like the video ever said, like, the driving video is like, made my job sometimes just feel like I'm literally like that cheerleader that's just like, come on, like you can do it, it's fine. It's gonna be okay. And when people get off, it's fine. But it can be scary to take that leap in the first place and put yourself out there.

Lauren Tilden  

Totally, totally. Oh, yes, mindset is just, I think it's so under estimated when we go into being our own boss and being small business owners. We I mean, maybe I'm, I'm not speaking for everyone, maybe. But I know a lot of people, myself and many other small business owners, you don't expect how big the mental piece of it is, right? And then you have these things that you run into, like I made this plan, but I'm too scared to do the things to execute the plan. And I'm not surprised to hear that's a big part of the work that you do with your clients. Because because it matters, it makes a difference.

Charelle Griffith  

Yeah, and I always say to people, like none of us are born doing this, like no one woke up like, yeah, you if you decided you didn't want to be a TV presenter, then you probably didn't think you're gonna have to start a YouTube channel in your life. You know, I mean, like this, actually, it's just become a bit of an add on. It's the same way like, you know, it wasn't in podcast. But if people, if you thought to yourself, I wanted to be a radio host and fine. But actually, quite often, in order to deliver what you actually want to do, until you can get that team, you have to do other things. It's part of it.

Lauren Tilden  

Absolutely. Let's Let's wrap up the marketing component of this conversation a little bit with one final question, which is, what is something that you're doing right now in your marketing that is working really well for you?

Charelle Griffith  

So after my whole rant about like, social media was not the one, I have to really want to say Clubhouse has been working really well. For me, it's still been the biggest thing in the last like four or five months, I would say in terms of getting my long term, ongoing clients, the majority of them are coming through Clubhouse. And I know it's for a very specific reason, which is, it's a space where I've been able to really grow the know, like and trust factor unlike anywhere else. And people feel like they know me. Like literally people want a discovery call and they're just like, I'm like getting questions or like, I want to work with you. I just already know it. So yeah, for me, Clubhouse is definitely the one right now.

Lauren Tilden  

Awesome. Let's dig into books, which is I know it's not your business, but it's something that you do have a bit of a a knack for and an expertise and so why don't you just share a little bit about your love for and journey with nonfiction books.

Charelle Griffith  

Cool. So I was always a reader. So I was that child that I have like vivid memories of on a Saturday go into the library, and I'd get six books and I would like stem and had like a stamp on the date of like, you've got to come back with the next three weeks and return these and change them. And I was always really, really into reading. But actually after studying for my professional diploma marketing, I was just done. I think I was so burnt out after trying to study alongside a full time job that I just did not want to pick up a book ever again. And then for an unknown reason, and literally the only reason I know like when it was because I have a photo on my Instagram. It was like March 2015. I went online and I bought Lean In by Sheryl Sandberg and Strong Woman by Karren Brady. 

Now Karren Brady is like a female business owner who is on the UK version of The Apprentice. So I released two books. As I said, I can't remember why. But basically, it was like, I open that. And then it was like, my whole, like love of reading all came back. And I had like a marketing manager job. At the time, I was happy. But I think I always knew, I was ambitious. I was living in London, I went there for a reason, I was like, this city's full of opportunities, I just knew there was more. And I think I started to read those books to help me, like, think about how to be more. And as part of that journey, I then realized, actually, there's got to be other women that are like me in the sea, that reading these books, and it's really helpful to have someone else to talk to. So by then that year, I set up Propel Her book club. And the whole ethos around this was to just make a safe space for women to like I said, to acknowledge and achieve their goals. And so all the books we've read over the last six years, so it's still running, have all been once a month for me on the first Monday of the month, has been around personal development, self improvement. 

So actually, you don't have to be an employee or an entrepreneur, like my whole point was, it could be any woman with any type of ambition. So I kept it really open. So it's because of that sense. I don't really delve into business books, hence why this was really exciting for me. So it's more like the traditional, like personal development, self improvement. And then it always makes sure we have one personal finance book every single year, because I'm really passionate, particularly about women getting to grips with their money situations. So yes, I've been running a meet in person. And I just loved it absolutely just open this whole world of like publishing and reading to me. But actually, what I realized while doing that was I couldn't talk about other business books. And actually, nonfiction is read by much more men than women. So when I was trying to throw myself into communities and find them, I was like, actually, I'm sort of missing out on some of the conversations. So I started my book blog called Charelle Reads, so that I could then blog about all the nonfiction books that I was reading. So I've been doing that since 2016. So in the second half of the year, I basically decided I was going to read and review one book every single week.

Lauren Tilden  

Oh my gosh, yeah.

Charelle Griffith  

And that just like to say, this was like, I had a full time job. Like I live in London, I had like, a two hour probably commute every day, like I was so much crazy. When I think back to it now, like what was I doing, but I just thought, Okay, this would be great. And so I started, and it was amazing. And I loved all the people, I got to meet through it. And I just thought I was learning so much, but it just like really opened my eyes to a real great community online at the same time. So I still do have the book blog. I have been a little bit quieter this year. But I actually am like, I'm gonna, I'm gonna get back on it and be a good girl again. But yeah, so I have the book club, and I have the book blog. And now I'm gonna do the podcast. Yeah!

Lauren Tilden  

Yes. So exciting. And yeah, one of the, I think, so Charelle and I met on Clubhouse. And we did, I think we maybe were in a couple of rooms about books. But one of the reasons that I thought of her immediately is because of the book blog, I think I was researching Profit First for some reason. And like one of the first things that came up was her book blog, which was just like so thorough and so awesome. So I will make sure that we link in the show notes, the blog so that all the listeners can go check it out and see all of the amazing content that she's put together there. But we are going, so I've mentioned this in the intro a little bit. So for this Making Good book club, we're gonna be talking about one book per month. And what our goal is really to dig into the book content, talk about maybe some of our main takeaways and then really focus on what can we all as small business owners implement, like how can we actually take it from we're reading, we are absorbing information to executing like we were just talking about earlier like doing the work that is what actually makes the difference it's not the reading that will change our businesses, it's the doing something about it. So how do you make sure that you're not just reading them but you're also doing something about what you learn.

Charelle Griffith  

So my biggest piece of advice is always once you finish the book like before you open another one is actually try and write down what your top learnings are. And I try and keep it pretty slim. So I'll be like one or three to three things because books can particularly some books, where there's like 75 chapters or like I think there's a few books I've been reading this year that's like 100 Ways To Be A Millionaire like well, I can't remember all 100 is actually sort of accept the fact you're gonna forget some of it but like be like okay, what was really important what do I want to make sure I remember and what do I want to make sure I action? And so even like have a notebook like have a like an online doc where you can put all of the things So like get index cards like whatever makes the most sense to you that you can refer back to. But I think really focusing on just having less things and be like, but I actually want to implement this and in reality like Is this something I can do? Like is it something I can do this week? Or is it gonna be something that takes a month a year etc.

Lauren Tilden  

Hmm. What have been the books that you are like, what has been a book or two that you've read that you have most implemented in your business? And I think I know what you're gonna say here but...

Charelle Griffith  

No, I think I might surprise you. Are you gonna think I'm gonna say Profit First? 

Lauren Tilden  

Yes.

Charelle Griffith  

No! 

Lauren Tilden  

Okay, okay, I'm wrong. 

Charelle Griffith  

Yeah, you are. So that I just the reason why Profit First, I didn't implement it as much my business as I think most people do, is because I think I'm in quite a different financial situation in my business and my financial process and knowledge and interest and how much on top of it I am the most people so actually Profit First mirrors pretty much what I do my personal finances anyway, so I've always been really good on that. However, I'm struggling to think what a business but that ever really. So probably, if anything, it will be like some of the Russell Brunson books. So like a .com secret or the expert secrets or traffic secrets. I pretty much went for a phrase where I really went in deep relevance in and I actually have a blog post called like, I got sucked in. But I do believe that the books are amazing in terms of because he makes them money through Click Funnels, he can give away a lot whereas actually what there's a bit of a trend now a business books, if people sort of give you half of it, because then they want you to buy their course their program etc. Whereas Clozaril saunas want you to buy the software, he can be a bit more like, give you everything. And I think there's so much great advice and all three of the secret books.

Lauren Tilden  

Okay, awesome. I will link those up in the show notes. So why I know like just listening to you talk about what you do, your work, the blog, you'll have a book club, like you've got a lot going on, why did you agree to join me for this Making Good book club?

Charelle Griffith  

So I do have a lot going on. But don't they always say if you want something, give it to a busy person is that? Yeah. What is funny is because actually, I've this year, part of my mission is like I'm a proper, multi passionate person. And on top of the book club and the business, I also had been co hosting a podcast called Free and Figuring it out. And we had decided to close that after 142 episodes. We closed that in September this year. And part of that was meant to be for me to try and make my multi passionate self focus a bit more. So obviously, that you're, you had an email for me that was like let's just do another project and my brain like ding ding ding

Lauren Tilden  

I relate to this so much.

Charelle Griffith  

But actually, to me, whilst it was like a different project, and clearly, that's not quite as excited about it. The fact is, I have absolutely loved podcasting. So I don't have nearly three years. But it was very much like a personal focus podcast. And so that opportunity to do something that was more for helping business owners at least is in line with actually what my passion is, in terms of, I want to help people to do better with their business. And I am a big, big believer that books can help you to change your business. And even though I do one to one work with people, I'm not really honest, which is like, that's not how I started, I learned from books. So I think being able to really share the best books is something I'm passionate about because I do believe if you are good, and you read the books, and you actually follow through that it can make a difference in your business. So I think there was like it really is aligned to basically exactly what I want to do. But it was perfect time in terms of that podcast to just finish so I had a bit of a podcast hole in my life. And also it's a content form I've not done so for Propel Her for a few years. I used to make YouTube videos. And obviously I've been blogging, but I've  never really spoken about books and podcasts. And I love to chat. And so I thought, well, let's go for it.

Lauren Tilden  

Yay, I'm so excited. You agreed because I know like for me, I'm interested in books, I've read a lot of books, but I don't have this sort of background of just analyzing them and really thinking about books from the standpoint of like a book club lens, like what are the main takeaways and really processing it, so I think you are going to complement and add to what I'm able to contribute when it comes to the takeaways and lessons that we can all learn from these books that you know do have the power to change things for us but again, it's all about, it's about understanding the book, and then more importantly about doing something about it. So I'm super, super excited to have you joining me for this journey.

Charelle Griffith  

Now, well, it's gonna be interesting. I think we'll both bring different perspectives, and a book, which also is something that I'm really passionate about, like I used to co host podcasts, I think there's, there is a beauty in having more than one opinion. So I think it'll be good.

Lauren Tilden  

For sure. And I know both of us have our opinions. So we won't hold back. Okay, so we're gonna transition into the questions that I asked all the guests I am lucky enough to have on this podcast. And I do hope to have you as a guest again, Charelle. But for most of the time, Charelle is going to join us as a co host. So I am excited to get the chance to ask her these pointed questions before she kind of slips into co host mode. The first question is, how do you approach doing good through your small business?

Charelle Griffith  

So my, I suppose biggest way that I focus on doing good is trying to make sure I just deliver a really high quality service and ensuring that all my clients leave, having fulfilled what they came for, that if particularly difficult, with like such a personalized service, it's really easy to like, go off on a tangent. And so I'm really conscious about being like, what did someone come for? And how do I make sure that they get that, but also in terms of doing good through my business in a wider sense. I'm very conscious, particularly with the people I work with on an ongoing basis, about the clients I work with, because there is lots of questionable practices out there and lots of questionable business owners. And so I think if I'm going to help someone to create more impact in, like having more visibility in their business, I need to make sure it's actually a good business so that people aren't seeing, like things that I wouldn't actually believe or support.

Lauren Tilden  

Hmm, yeah. 100%. Um, what is one small business that you admire?

Charelle Griffith  

So this is a business and also this person has a book, which is, yeah, so when chat so they are like PR agency based in the UK, and one of the co founders, or it's, I think she's the founder, but now her husband come alongside is Lucy Verna. And so her background was in PR. And I think for me, she's like, she's, I sort of see her as like exactly what I would want to be in terms of like the other side. So like how PR marketing works together. Like she came from a very strong agency background and working with big businesses and was like, now on a real mission to help small businesses be better with their PR. But she got like a great strategy head. Everything I ever read, I think is so like, correct, but so made that small businesses owners can implement it. So that's my big master one I admire.

Lauren Tilden  

Yes. And her book, is she the one who wrote Hype Yourself?

Charelle Griffith  

Yep. So she wrote Hype Yourself. And then recently, she's got Brand Yourself.

Lauren Tilden  

Okay. Amazing. I will link to all of this in the show notes. I think sneak peek, we will be tackling Hype Yourself later in the book club. But if anyone wants to get a head start we will talk about for sure. What is one or more if you want book recommendation that you have. 

Charelle Griffith  

So I decided that this is not like this is the hardest question in the world for me anyway. And given the fact that we're gonna go through so many books on like, we're gonna skip this one today. 

Lauren Tilden  

Oh, she's like not responding. Okay. All right, moving on. Where can everyone connect with you online and get to know you and your work a little bit more, figure out what you offer all the things.

Charelle Griffith  

Cool. So the best place to find out all about me, including all the blogs, so actually like my business, or my business blog posts, and all of the book blog posts are all in the same home. So that's all charellegriffith.com. I'm sure Lauren will put my name the correct spelling in the show notes so you can find it. And then in terms of social I've already mentioned Clubhouse is somewhere where I'm at so if you are one of the weird people that still is in Clubhouse, come and join me it's Charelle Griffith. And then as probably virtually everyone on here, I spent way too much time on Instagram, but I am on all the socials. Even it's mostly CharelleGriffith, but sometimes only Charelle Griff because like Twitter and Pinterest, don't let you have a name as long as me.

Lauren Tilden  

Okay, perfect. I will make sure that all of those are linked in the show notes. Charelle, thank you so much for coming on here and to introduce yourself and let the listeners get a bit of a sneak peek of you know, my new co host for Making Good book club. I'm so excited to do this together. And yeah, very soon we'll come out with our first edition of Making Good book club.

Charelle Griffith  

Yeah, well, I'm super excited to get started and I can't wait for everyone to hear about all the fabulous books.

Lauren Tilden  

Okay, isn't Charelle amazing? I am so so honored. She has agreed to co host this book club with me. And it is now my absolute pleasure to announce the first book that we're reading as part of the Making Good Book Club and that is Mindset by Carol Dweck. Mindset is not necessarily just a business book, but it's a book that deals with how our minds affects the results that we see in every part of our lives. I've come to see mindset as the most important piece of the puzzle when it comes to your business. 

So starting with this book feels like the perfect way to lay the foundation for all the future books to come. I wanted to just read you the description from the books publisher Random House: ''After decades of research world renowned Stanford University psychologist, Carol S Dweck PhD, discovered a simple but groundbreaking idea, the power of mindset. In this brilliant book, she shows how success in school, work sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset, those who believe that our abilities are fixed, are less likely to flourish than those with a growth mindset. Those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers and athletes can put this idea to use to foster outstanding accomplishment''. 

I'm super excited about this one. So I would love for you to go connect with Charelle on social media, she's @CharelleGriffith on Instagram. And I'll link her other social accounts in the show notes which you can find at makinggoodpodcast.com/87. In fact, if you are as excited about the Making Good book club as we are, take a screenshot as you're listening to this episode and tag both Charelle and I on Instagram so we can cheer you on. Again. Charelle is @CharelleGriffith, and I'm @LaurenTilden.

Before we wrap up today's episode, I wanted to share one more super exciting piece of news with you. As you might have heard me talking about I'm about to launch a new Pro version of Making Good. Making Good Happen is a new monthly membership for those of you who want to take everything you learn here on Making Good to the next level. Making Good Happen is designed to make sure that we're taking the actions we need to take to move the needle in our businesses. In this monthly membership, we'll work together on creating and implementing a marketing plan that will take your business where you want it to go. A private podcast accountability and focus to deep work sessions are all included. It is going to be so good. I'll be sharing more in the coming weeks. So stay tuned and make sure you're following me over on Instagram at @LaurenTilden for all the insight details as I share them. In fact for a sneak peek at the details now, just DM me the word PRO on Instagram and I will share some of the scoop. I would also love to have you in the Facebook community for this podcast where I might be dropping in some nuggets from these books along the way. Head to makinggoodpodcast.com/community to join. Thank you for being here and for focusing on making a difference with your small business. Talk to you next time.

86: Influencer Marketing for Small Businesses with Charmaine Charmant

88: How to Face Your Inner Critic, Creative Blocks + Impostor Syndrome with Cynthia Hauk