The Beginner's Guide to Launching

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All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.

In this episode of Making Good, I’m tackling one of my most important marketing skills: launching. Whether you’re releasing a new product, offering a service, or reintroducing something you’ve shared before, launches are a nearly magical way to create buzz, drive sales, and strengthen your connection with your audience.

We’ll cover what launching means, why it’s critical for small business success, and my four-phase approach to crafting a launch plan that works. If launching feels intimidating or you’re unsure where to start, I’ve got you covered. Plus, I’m sharing some key strategies to make your next launch more impactful and less stressful.

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