How to Not Be Invisible (10 Ways to Get Discovered)
Let’s talk about how to NOT be invisible.
In other words – how to get your business actually SEEN by the right people – the people who will buy.
I like to think of marketing in a really, really simple way.
Marketing simply has 3 jobs:
It needs to get you SEEN (or discovered) by your ideal customers
It needs to build a relationship with your ideal customers
And it needs to convert to sales, not just once but over time
All 3 of these stages are critical in order to make sales in your business. We *MUST* do all three things. And so, we’re going to be digging into these different “jobs” of marketing in the next few solo episodes, starting today with the first stage: getting discovered by the right people.
So. In this episode, we’re going do two things.
First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you.
Mentioned in this episode:
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/249
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts